Crispin Porter Bogusky houses some of the most talented people I’ve ever worked with. It is known for its rebellious grit and untouchable history. People walk through the door a novice and come out with unshakable resilience. The name holds a lot of weight and after a shift in creative leadership, it was time to refresh the brand’s identity. We reimagined every touchpoint – print, digital, apparel, social, etc. The new brand honors the maker-culture and takes a new spin on ‘Punky Data.’

Crispin Porter Bogusky houses some of the most talented people I’ve ever worked with. It is known for its rebellious grit and untouchable history. People walk through the door a novice and come out with unshakable resilience. The name holds a lot of weight and after a shift in creative leadership, it was time to refresh the brand’s identity. We reimagined every touchpoint – print, digital, apparel, social, etc. The new brand honors the maker-culture and takes a new spin on ‘Punky Data.’