FRIDAY'S
Brand and interior exploration for TGIFriday's. Drawing from TGIFriday's 1960's history, the brand was renvisioned with a new photography direction, branding system, and physical space. Bold moments of Friday's red, a new play on the iconic stripes, and thoughtful new textures and materials bring Friday's back into the modern era.
Role – Designer, Art Director
Creative Director – Kelly McCormmick
Design Director – Adam Skalecki
Strategy – Ethan Decker
Designers – Victor Won, Erin Chan
– Reinvisioning the Friday's brand and photography direction.
– Reinvisioning the Friday's brand and
photography direction.
– Reinvisioning the Friday's experience, textures, and interior.
– Reinvisioning the Friday's experience,
textures, and interior.
© Karin Schwarz