The casual dining category has been oversaturated and in turn, overlooked. TGIFriday’s was looking for a designer's dream, an overhaul. TGIFriday’s never started as a chain. In fact, it was the first singles bar in New York City and also invented (maybe the best invention ever) happy hour. Drawing from its rich 1960s history and the modern world, the TGIFriday’s brand was
re-envisioned from the ground up. We went back to becoming a bar and explored pretty much everything. Naming, branding, interior, exterior, lighting, packaging, uniforms – you name it.
Role – Designer, Art Director
Creative Director – Kelly McCormmick
Design Director – Adam Skalecki
Strategy – Ethan Decker
Designers – Victor Won, Erin Chan