FRIDAY'S
Drawing from its 1960's history, the Friday’s brand was re-envisioned through photography direction, branding system and physical space. A new play on the iconic stripes and bold moments of the Friday’s signature red, plus a few new thoughtful textures and materials, brought Friday’s back into the modern era.
Role – Designer, Art Director
Creative Director – Kelly McCormmick
Design Director – Adam Skalecki
Strategy – Ethan Decker
Designers – Victor Won, Erin Chan
– Reinvisioning the Friday's brand and photography direction.
– Reinvisioning the Friday's brand and
photography direction.
– Reinvisioning the Friday's experience, textures, and interior.
– Reinvisioning the Friday's experience,
textures, and interior.
© Karin Schwarz