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FRIDAY'S

Brand and interior exploration for TGIFriday's. Drawing from TGIFriday's 1960's history, the brand was renvisioned with a new photography direction, branding system, and  physical space. Bold moments of Friday's red, a new play on the iconic stripes, and thoughtful new textures and materials bring Friday's back into the modern era. 

Role – Designer, Art Director

Creative Director – Kelly McCormmick
Design Director – Adam Skalecki
Strategy – Ethan Decker
Designers – Victor Won, Erin Chan

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             – Reinvisioning the Friday's brand and photography direction.

 – Reinvisioning the Friday's brand and
photography direction.

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             – Reinvisioning the Friday's experience, textures, and interior. 

 – Reinvisioning the Friday's experience,
textures, and interior. 

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© Karin Schwarz