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FRIDAY'S

Drawing from its 1960's history, the Friday’s brand was re-envisioned through photography direction, branding system and physical space. A new play on the iconic stripes and bold moments of the Friday’s signature red, plus a few new thoughtful textures and materials, brought Friday’s back into the modern era.

Role – Designer, Art Director

Creative Director – Kelly McCormmick
Design Director – Adam Skalecki
Strategy – Ethan Decker
Designers – Victor Won, Erin Chan

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             – Reinvisioning the Friday's brand and photography direction.

 – Reinvisioning the Friday's brand and
photography direction.

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             – Reinvisioning the Friday's experience, textures, and interior. 

 – Reinvisioning the Friday's experience,
textures, and interior. 

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© Karin Schwarz