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HERSHEY'S GOLD

Hershey's came to us to launch its first new candy bar in over 22 years - Hershey's Gold. As a designer my goal was "gold" - dripping, trippy, shiney, delicious gold. We created a new brand idenity, photography direction, TV and social look and feel.  The new brand identity reflects the creamy, buttery, and gold flavors of the new bar while still remaining true to Hershey's rich history.  

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Role – Designer, Art Director

Animation / 3D Production – The Mill
Photographer – Sam Kaplan 
Creative Director
– Mona Hasen
Associate Creative Director – 
Shannon Gibney
Associate Creative Director Josh Shelton
Design Director – Adam Skalecki
Studio Designer – Dylan Schnurman
Executive Art Producer – Jill Groves 


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© Karin Schwarz