HERSHEY'S GOLD
Hershey's launched their first new candy bar in more than 22 years – Hershey's Gold. As a designer my goal was "gold" - dripping, trippy, shiny, decadently delicious gold. We created a new brand identity, complete with photography, TV and social look and feel. The new brand identity reflects the creamy, buttery, and gold flavors of the new bar while still remaining true to Hershey's rich history.
Hershey's came to us to launch their first new candy bar in more than 22 years - Hershey's Gold. As a designer my goal was "gold" - dripping, trippy, shiny, decadently delicious gold. We created a new brand identity, complete with photography, TV and social look and feel. The new brand identity reflects the creamy, buttery, and gold flavors of the new bar while still remaining true to Hershey's rich history.
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Role – Designer, Art Director
Animation / 3D Production – The Mill
Photographer – Sam Kaplan
Creative Director – Mona Hasen
Associate Creative Director – Shannon Gibney
Associate Creative Director – Josh Shelton
Design Director – Adam Skalecki
Studio Designer – Dylan Schnurman
Executive Art Producer – Jill Groves
Role – Designer, Art Director
Animation / 3D Production – The Mill
Photographer – Sam Kaplan
Creative Director – Mona Hasen
Associate Creative Director –
Shannon Gibney
Associate Creative Director –
Josh Shelton
Design Director – Adam Skalecki
Studio Designer – Dylan Schnurman
Executive Art Producer – Jill Groves
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