Hershey's launched their first new candy bar in more than 22 years — Hershey's Gold. To promote the big "gold" idea, we played with tons of textures and gold hues with dripping, trippy, shiny, decadently delicious gold. We created a new brand identity, complete with photography, TV and social look and feel. The campaign reflects the creamy, buttery, and gold flavors of the new bar while still remaining true to Hershey's rich history.

Hershey's came to us to launch their first new candy bar in more than 22 years - Hershey's Gold. As a designer my goal was "gold" - dripping, trippy, shiny, decadently delicious gold. We created a new brand identity, complete with photography, TV and social look and feel.  The new brand identity reflects the creamy, buttery, and gold flavors of the new bar while still remaining true to Hershey's rich history.

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Role – Designer, Art Director

Animation / 3D Production – The Mill
Photographer – Sam Kaplan 
Creative Director – Mona Hasen
Associate Creative Director – Shannon Gibney
Associate Creative Director – Josh Shelton
Design Director – Adam Skalecki
Studio Designer – Dylan Schnurman
Executive Art Producer – Jill Groves

Role – Designer, Art Director

Animation / 3D Production – The Mill
Photographer – Sam Kaplan 
Creative Director – Mona Hasen
Associate Creative Director –
 Shannon Gibney
Associate Creative Director – 
Josh Shelton
Design Director – Adam Skalecki
Studio Designer – Dylan Schnurman
Executive Art Producer – Jill Groves