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Nike Running x Ghostpistols launched a series of IRL running experiences across Asia-Pacific and Latin America. The “Runners Helping Runners” campaign was designed to get new Gen-Z runners excited to run together and find their local community.

Nike loved the work so much we won more projects for the Spring, Summer, and Fall.

Girls. Girls. Girls! What brand could stereotypically define Girlhood more than the icon Barbie? In a world full of gender expectations, Barbie showed young women they could be anything and do anything. So, when Vans partnered with Mattel’s Barbie to celebrate the new Greta Gerwig film, we centered the collab campaign around the idea of Girlhood.

We worked with a range of models to represent different styles and identities to showcase that Girlhood wasn’t just pink tutus. Girlhood means exploring your interests, styles that excite you, friendships that support you, and creativity that boosts your shine. 

The look and feel took on a surrealistic tone inspired by the film. Photographer Anna Koblish stylized scenes to mirror the “Real World” VS. “Barbie World” undertones at the fashion photographer Jamie Nelson’s house. The look challenges the stereotypes of Girlhood and encourages girls to be whatever the heck they want. 

Alongside the launch of the film, the campaign lived across brand collab PR assets, social, influencer stories, in-store experiences, and digital. 

Girls. Girls. Girls! What brand could stereotypically define Girlhood more than the icon Barbie? In a world full of gender expectations, Barbie showed young women they could be anything and do anything. So, when Vans partnered with Mattel’s Barbie to celebrate the new Greta Gerwig film, we centered the collab campaign around the idea of Girlhood.

We worked with a range of models to represent different styles and identities to showcase that Girlhood wasn’t just pink tutus. Girlhood means exploring your interests, styles that excite you, friendships that support you, and creativity that boosts your shine. 

The look and feel took on a surrealistic tone inspired by the film. Photographer Anna Koblish stylized scenes to mirror the “Real World” VS. “Barbie World” undertones at the fashion photographer Jamie Nelson’s house. The look challenges the stereotypes of Girlhood and encourages girls to be whatever the heck they want. 

Alongside the launch of the film, the campaign lived across brand collab PR assets, social, influencer stories, in-store experiences, and digital. 

Girls. Girls. Girls! What brand could stereotypically define Girlhood more than the icon Barbie? In a world full of gender expectations, Barbie showed young women they could be anything and do anything. So, when Vans partnered with Mattel’s Barbie to celebrate the new Greta Gerwig film, we centered the collab campaign around the idea of Girlhood.

We worked with a range of models to represent different styles and identities to showcase that Girlhood wasn’t just pink tutus. Girlhood means exploring your interests, styles that excite you, friendships that support you, and creativity that boosts your shine. 

The look and feel took on a surrealistic tone inspired by the film. Photographer Anna Koblish stylized scenes to mirror the “Real World” VS. “Barbie World” undertones at the fashion photographer Jamie Nelson’s house. The look challenges the stereotypes of Girlhood and encourages girls to be whatever the heck they want. 

Alongside the launch of the film, the campaign lived across brand collab PR assets, social, influencer stories, in-store experiences, and digital. 

Girls. Girls. Girls! What brand could stereotypically define Girlhood more than the icon Barbie? In a world full of gender expectations, Barbie showed young women they could be anything and do anything. So, when Vans partnered with Mattel’s Barbie to celebrate the new Greta Gerwig film, we centered the collab campaign around the idea of Girlhood.

We worked with a range of models to represent different styles and identities to showcase that Girlhood wasn’t just pink tutus. Girlhood means exploring your interests, styles that excite you, friendships that support you, and creativity that boosts your shine. 

The look and feel took on a surrealistic tone inspired by the film. Photographer Anna Koblish stylized scenes to mirror the “Real World” VS. “Barbie World” undertones at the fashion photographer Jamie Nelson’s house. The look challenges the stereotypes of Girlhood and encourages girls to be whatever the heck they want. 

Alongside the launch of the film, the campaign lived across brand collab PR assets, social, influencer stories, in-store experiences, and digital. 

Role – Design Director

Client – Nike Running APLA
ECD – Matt Heck, Damian Fitzgerald
CD/CW – Kristin Wellmer
Production Designers – Scott Faries, Arlander Taylor IV, Mariya Illarionova, Dylan Schnurman
Motion – Karim Fawzy


Role – ACD 

Client – VANS, Mattel
Creative Director – Bruno Luglio
AD – Holiday Black
CW – Kristin Wellmer
Producers – Max Rubins, Eddie Granado
Brand Marketing – Marissa Smith, Taylor Olson
PM – Jeffery Cabebe
Interactive Designer – Giselle Marquez

Production Partner – Florence ~ Kristen Beecy,
Nicole Barnette
Photographer – Anna Koblish
Manager – Ben Johnson
Photo Assit – Byron Nickleberry, Andrew Hazeltine, Machael Harrison
Video – Parker Hao, Izzy Camina
Digi – Blake Mohr
Stylists – Savannah Avant, Hannah Stone
Hair – Alyx Liu
Makeup – Alexandra French, Kayli Rachelle
Photo Editor – Anna Koblish, Will Copeland

Role – ACD 

Client – VANS, Mattel
Creative Director – Bruno Luglio
AD – Holiday Black
CW – Kristin Wellmer
Producers – Max Rubins, Eddie Granado
Brand Marketing – Marissa Smith, Taylor Olson
PM – Jeffery Cabebe
Interactive Designer – Giselle Marquez

Production Partner – Florence ~ Kristen Beecy, Nicole Barnette
Photographer – Anna Koblish
Manager – Ben Johnson
Photo Assit – Byron Nickleberry, Andrew Hazeltine, Machael Harrison
Video – Parker Hao, Izzy Camina
Digi – Blake Mohr
Stylists – Savannah Avant, Hannah Stone
Hair – Alyx Liu
Makeup – Alexandra French, Kayli Rachelle
Photo Editor – Anna Koblish, Will Copeland  

Role – ACD 

Client – VANS, Mattel
Creative Director – Bruno Luglio
AD – Holiday Black
CW – Kristin Wellmer
Producers – Max Rubins, Eddie Granado
Brand Marketing – Marissa Smith, Taylor Olson
PM – Jeffery Cabebe
Interactive Designer – Giselle Marquez

Production Partner – Florence ~ Kristen Beecy, Nicole Barnette
Photographer – Anna Koblish
Manager – Ben Johnson
Photo Assit – Byron Nickleberry, Andrew Hazeltine, Machael Harrison
Video – Parker Hao, Izzy Camina
Digi – Blake Mohr
Stylists – Savannah Avant, Hannah Stone
Hair – Alyx Liu
Makeup – Alexandra French, Kayli Rachelle
Photo Editor – Anna Koblish, Will Copeland 

Role – ACD 

Client – VANS, Mattel
Creative Director – Bruno Luglio
AD – Holiday Black
CW – Kristin Wellmer
Producers – Max Rubins, Eddie Granado
Brand Marketing – Marissa Smith, Taylor Olson
PM – Jeffery Cabebe
Interactive Designer – Giselle Marquez

Production Partner – Florence ~ Kristen Beecy, Nicole Barnette
Photographer – Anna Koblish
Manager – Ben Johnson
Photo Assit – Byron Nickleberry, Andrew Hazeltine, Machael Harrison
Video – Parker Hao, Izzy Camina  
Digi – Blake Mohr
Stylists – Savannah Avant, Hannah Stone
Hair – Alyx Liu
Makeup – Alexandra French, Kayli Rachelle
Photo Editor – Anna Koblish, Will Copeland  

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Ghostpistols created a series of branding assets to get locals excited about the upcoming events. Everything had a retro 70s vibe that felt warm and inviting to evoke the idea of community.

To speak to the Gen-Z target, we created a campaign logo that was inclusive to all genders and body types. Because everyone is a runner. 

GhostPistols created a series of branding assets to get locals excited about the upcoming events. Everything had a retro 70s vibe that felt warm and inviting to evoke the idea of community.

To speak to the Gen-Z target, we created a campaign logo that was inclusive to all genders and body types. Because everyone is a runner.  

 

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The Chasing Daisy event kicked off the Spring season. Inspired by childhood memories of running after an ice cream truck for a delicious treat, we revamped the Nike Blue Ribbon Sport bus and challenged locals to chase the bus in exchange for exclusive swag and experiences.

The Chasing Daisy event kicked off the Spring season. Inspired by childhood memories of running after an ice cream truck for a delicious treat, we revamped the Nike Blue Ribbon Sport bus and challenged locals to chase the bus in exchange for exclusive swag and experiences.

To get the word out, we created communications for wi-fi-enabled communities and not. This included influencer drops on social announcing the event, geo-targeted mobile notifications so locals knew when the Daisy bus would be in their area, and wheatpasted OOH placed around city centers.


To get the word out, we created communications for wi-fi-enabled communities and not. This included influencer drops on social announcing the event, geo-targeted mobile notifications so locals knew when the Daisy bus would be in their area, and wheatpasted OOH placed around city centers.

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People came in numbers to their city centers from across the globe to find a new sense of community in their sport.

People came in numbers to their city centers from across the globe to find a new sense of community in their sport.

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Diving into Summer, we created a gamified activation inspired by locals love for both gaming and running. Power Up IRL was a fun and playfully competitive event for new runners.

We needed to get people to sign up for the various challenges via the NRC app, so we created targeted messaging in the digital sphere and in-store.

Diving into Summer, we created a gamified activation inspired by locals love for both gaming and running. Power Up IRL was a fun and playfully competitive event for new runners.

We needed to get people to sign up for the various challenges via the NRC app, so we created targeted messaging in the digital sphere and in-store.

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Locals would sign up for weekly challenges in their city via the NRC App. Once the challenge was complete, they would re-share via social and tag their local Nike store to win new gear.  The more they participated, the more they would be rewarded via Bronze, Silver, Gold medals in-app (meaning ~ doper gear for leveling up).

Locals would sign up for weekly challenges in their city via the NRC App. Once the challenge was complete, they would re-share via social and tag their local Nike store to win new gear.  The more they participated, the more they would be rewarded via Bronze, Silver, Gold medals in-app (meaning ~ doper gear for leveling up).

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People came out in numbers — encouraging new runners to find their running buddy and keep each other accountable. Power Up IRL proved that running didn’t have to feel like a regimented routine, but that it could really be all fun and games.

People came out in numbers — encouraging new runners to find their running buddy and keep each other accountable. Power Up IRL proved that running didn’t have to feel like a regimented routine, but that it could really be all fun and games.

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The Silent Daisy Disco launched in the Fall, encouraging runners to head in-store for exactly what it sounds like — a silent disco + running event. Think cycle class (but treadmills and a running coach) meets your fav late night, choose from multiple DJ-sets situation.

Nike would collaborate with stores across the globe to host and local DJs to MC and drive the energy. DJs even acted as influencers to spread awareness and create hype.

The Silent Daisy Disco launched in the Fall, encouraging runners to head in-store for exactly what it sounds like — a silent disco + running event. Think cycle class (but treadmills and a running coach) meets your fav late night, choose from multiple DJ-sets situation.

Nike would collaborate with stores across the globe to host and local DJs to MC and drive the energy. DJs even acted as influencers to spread awareness and create hype.

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Locals would sign up for a treadmill and timeslot as their entry to the local Nike Experience.

Locals would sign up for a treadmill and timeslot as their entry to the local Nike Experience.

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