NIKE RUNNING APLA

Nike Running x Ghostpistols launched a series of IRL running experiences across Asia-Pacific and Latin America. The “Runners Helping Runners” campaign was designed to get new Gen-Z runners excited to run together and find their local community.

Nike loved the work so much we won more projects for the Spring, Summer, and Fall.


Nike Running x Ghostpistols launched a series of IRL running experiences across Asia-Pacific and Latin America. The “Runners Helping Runners” campaign was designed to get new Gen-Z runners excited to run together and find their local community.

Nike loved the work so much we won more projects for the Spring, Summer, and Fall.


Role – Design Director

Client – Nike Running APLA 
ECD – Matt Heck, Damian Fitzgerald 
CD/Copy Writer - Kristin Wellmer
Production Designer - Scott Faries, Arlander Taylor IV, Mariya Illarionova, Dylan Schnurman
Motion - Karim Fawzy 

RHR_Logos-Motion

Ghostpistols created a series of branding assets to get locals excited about the upcoming events. Everything had a retro 70s vibe that felt warm and inviting to evoke the idea of community.

To speak to the Gen-Z target, we created a campaign logo that was inclusive to all genders and body types. Because everyone is a runner.  

 


GhostPistols created a series of branding assets to get locals excited about the upcoming events. Everything had a retro 70s vibe that felt warm and inviting to evoke the idea of community.

To speak to the Gen-Z target, we created a campaign logo that was inclusive to all genders and body types. Because everyone is a runner.  


RHR_StyleFrames

The Chasing Daisy event kicked off the Spring season. Inspired by childhood memories of running after an ice cream truck for a delicious treat, we revamped the Nike Blue Ribbon Sport bus and challenged locals to chase the bus in exchange for exclusive swag and experiences.



To get the word out, we created communications for wi-fi-enabled communities and not. This included influencer drops on social announcing the event, geo-targeted mobile notifications so locals knew when the Daisy bus would be in their area, and wheatpasted OOH placed around city centers.



To get the word out, we created communications for wi-fi-enabled communities and not. This included influencer drops on social announcing the event, geo-targeted mobile notifications so locals knew when the Daisy bus would be in their area, and wheatpasted OOH placed around city centers.

RHR_ChasingDaisy
RHR_Merch-05
NIKE_Wild-2_1
NIKE_Wild-4.2
NIKE_Wild-2_5
NIKE_Wild-4.3
NIKE_Wild-2_3
NIKE_Wild-4.1

People came in numbers to their city centers from across the globe to find a new sense of community in their sport.


Asset-63
Asset-64
Asset-62
Asset-61
Asset-60
Asset-59
Asset-57
Asset-58
Asset-54
Asset-55
Asset-56
Asset-53
Asset-51
Asset-52
Asset-47
Asset-50
Asset-48
Asset-49
PowerUpIRL_Header

Diving into Summer, we created a gamified activation inspired by locals love for both gaming and running. Power Up IRL was a fun and playfully competitive event for new runners.

We needed to get people to sign up for the various challenges via the NRC app, so we created targeted messaging in the digital sphere and in-store.

Asset-9Asset-9Asset-9
Asset-10Asset-10Asset-10

Locals would sign up for weekly challenges in their city via the NRC App. Once the challenge was complete, they would re-share via social and tag their local Nike store to win new gear.  The more they participated, the more they would be rewarded via Bronze, Silver, Gold medals in-app (meaning ~ doper gear for leveling up).

Asset-6
Asset-5
Asset-3

People came out in numbers — encouraging new runners to find their running buddy and keep each other accountable. Power Up IRL proved that running didn’t have to feel like a regimented routine, but that it could really be all fun and games.

Asset-75
Asset-76
Asset-74
Asset-73
Asset-66
Asset-72
Asset-71
Asset-69
Asset-67
Asset-70
Asset-68
Asset-65
PowerUpIRL_Tshirt
DaisyDisco_Logo

The Silent Daisy Disco launched in the Fall, encouraging runners to head in-store for exactly what it sounds like — a silent disco + running event. Think cycle class (but treadmills and a running coach) meets your fav late night, choose from multiple DJ-sets situation.

Nike would collaborate with stores across the globe to host and local DJs to MC and drive the energy. DJs even acted as influencers to spread awareness and create hype.


The Silent Daisy Disco launched in the Fall, encouraging runners to head in-store for exactly what it sounds like — a silent disco + running event. Think cycle class (but treadmills and a running coach) meets your fav late night, choose from multiple DJ-sets situation.

Nike would collaborate with stores across the globe to host and local DJs to MC and drive the energy. DJs even acted as influencers to spread awareness and create hype.

DiscoDaisy_Social
DaisyDisco_Poster-3
DaisyDisco_Poster-8
DaisyDisco_Poster-_new7
DaisyDisco_Poster-6_new
DaisyDisco_Poster-5
DaisyDisco_Poster-4
RHR_Merch-DaisyDisco
DaisyDisco_Posters_21

Locals would sign up for a treadmill and timeslot as their entry to the local Nike Experience.


Locals would sign up for a treadmill and timeslot as their entry to the local Nike Experience.

DiscoDaisy_BluePrint
Asset-46
Asset-45
Asset-44
Asset-43
Asset-41
Asset-42
Asset-40
Asset-38
Asset-39
Asset-5-1Asset-5-1Asset-5-1Asset-5-1

KARINSCHWARZ.DESIGN@GMAIL.COM

Asset-3@2x