SEEK NO FURTHER

Fruit of the Loom asked us to launch a new women’s essentials line called Seek No Further. They were launching into a completely different category at a much higher price point than their customers were used to. That being said, we pushed the brand into a new direction and had a lot of fun with film. We created a new brand presence, directed the product and lifestyle photography and film, started a new social feed, and re-envisioned the UI to create a more comprehensive ecommerce experience.

Role – Designer, Art Director

Photographer – Victoria Will 
DP – Brent Mata

Creative Director – KT Thayer
Art Directors – Sebastian Walker, Brandon Gorthy
Copywriter – Chris Froelich
Producers  – Rosie Ollero, Morgan Burrows

Role – Designer, Art Director

Photographer – Victoria Will 
DP – Brent Mata

Creative Director – KT Thayer
Art Directors – Sebastian Walker,
Brandon Gorthy

Copywriter – Chris Froelich
Producers  – Rosie Ollero,
Morgan Burrows


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KARINSCHWARZ.DESIGN@GMAIL.COM

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