SEEK NO FURTHER
Fruit of the Loom asked us to launch a new women’s line called Seek No Further – a collection that’s aimed to elevate any wardrobe out there. We created the new brand presence, directed the product and lifestyle photography and film, started a new social feed, and reinvisioned new UI to create a more comprehensive ecommerce experience.
Role – Designer, Art Director
Photographer – Victoria Will
DP – Brent Mata
Stylist – Ashley Abercombie
Creative Director – KT Thayer
Art Directors – Sebastian Walker, Brandon Gorthy
Copywriter – Chris Froelich
Producers – Rosie Ollero, Morgan Burrows
© Karin Schwarz