SEEK NO FURTHER

Fruit of the Loom asked us to launch a new women’s line called Seek No Further – a collection that’s aimed to elevate any wardrobe out there. We created the new brand presence, directed the product and lifestyle photography and film, started a new social feed, and reinvisioned new UI to create a more comprehensive ecommerce experience.

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Role – Designer, Art Director

Photographer Victoria Will 
DP Brent Mata
StylistAshley Abercombie
Creative Director – KT Thayer
Art Directors – Sebastian Walker, Brandon Gorthy
Copywriter – Chris Froelich
Producers – Rosie Ollero, Morgan Burrows

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© Karin Schwarz