SEEK NO FURTHER
Fruit of the Loom asked us to launch a new women’s line called Seek No Further, a collection that aims to dress up – or down – any wardrobe out there. We created a new brand presence, directed the product and lifestyle photography and
film, started a new social feed, and re-envisioned the UI to create a more comprehensive ecommerce experience. Everything you need to be your
own stylist.
Role – Designer, Art Director
Photographer – Victoria Will
DP – Brent Mata
Stylist – Ashley Abercombie
Creative Director – KT Thayer
Art Directors – Sebastian Walker, Brandon Gorthy
Copywriter – Chris Froelich
Producers – Rosie Ollero, Morgan Burrows
© Karin Schwarz