↳ FRUIT OF THE LOOM – KARIN SCHWARZ – DESIGNER + ART DIRECTOR

SEEK NO FURTHER

Fruit of the Loom asked us to launch a new women’s essentials line called Seek No Further. They were launching into a completely different category at a much higher price point than their customers were used to. That being said, we pushed the brand into a new direction and had a lot of fun with film. We created a new brand presence, directed the product and lifestyle photography and film, started a new social feed, and re-envisioned the UI to create a more comprehensive ecommerce experience.

Role – Designer, Art Director

Photographer – Victoria Will
DP – Brent Mata
Creative Director – KT Thayer
Art Directors – Sebastian Walker, Brandon Gorthy
Copywriter – Chris Froelich
Producers – Rosie Ollero, Morgan Burrows

Role – Designer, Art Director

Photographer – Victoria Will
DP – Brent Mata
Creative Director – KT Thayer
Art Directors – Sebastian Walker,
Brandon Gorthy
Copywriter – Chris Froelich
Producers – Rosie Ollero,
Morgan Burrows