Timed with the launch of Nike’s “So Win” Super Bowl campaign, this limited collection of tees celebrated the boldest names in women’s sport, from Sha’Carri to Caitlin to Sabrina. To hype the first drop, we brought the message to the streets with SNL’s Ego Nwodim in a fast, fun, and deeply New York shoot.
Posted up at an iconic NYC sidewalk tee stand, Ego handed out shirts, traded quips, and turned everyday interactions into punchlines. The shoot was designed for social — part sketch, part street-style chaos, part stunt.
It was a rare creative swing for Nike, leaning into humor with a quick-turn execution. From pre-pro to post, the entire thing came to life in a single week. Hustling ain't easy – but damn it was fun.
Timed with the launch of Nike’s “So Win” Super Bowl campaign, this limited collection of tees celebrated the boldest names in women’s sport, from Sha’Carri to Caitlin to Sabrina. To hype the first drop, we brought the message to the streets with SNL’s Ego Nwodim in a fast, fun, and deeply New York shoot.
Posted up at an iconic NYC sidewalk tee stand, Ego handed out shirts, traded quips, and turned everyday interactions into punchlines. The shoot was designed for social — part sketch, part street-style chaos, part stunt.
It was a rare creative swing for Nike, leaning into humor with a quick-turn execution. From pre-pro to post, the entire thing came to life in a single week. Hustling ain't easy – but damn it was fun.
Timed with the launch of Nike’s “So Win” Super Bowl campaign, this limited collection of tees celebrated the boldest names in women’s sport, from Sha’Carri to Caitlin to Sabrina. To hype the first drop, we brought the message to the streets with SNL’s Ego Nwodim in a fast, fun, and deeply New York shoot.
Posted up at an iconic NYC sidewalk tee stand, Ego handed out shirts, traded quips, and turned everyday interactions into punchlines. The shoot was designed for social — part sketch, part street-style chaos, part stunt.
It was a rare creative swing for Nike, leaning into humor with a quick-turn execution. From pre-pro to post, the entire thing came to life in a single week. Hustling ain't easy – but damn it was fun.
Timed with the launch of Nike’s “So Win” Super Bowl campaign, this limited collection of tees celebrated the boldest names in women’s sport, from Sha’Carri to Caitlin to Sabrina. To hype the first drop, we brought the message to the streets with SNL’s Ego Nwodim in a fast, fun, and deeply New York shoot.
Posted up at an iconic NYC sidewalk tee stand, Ego handed out shirts, traded quips, and turned everyday interactions into punchlines. The shoot was designed for social — part sketch, part street-style chaos, part stunt.
It was a rare creative swing for Nike, leaning into humor with a quick-turn execution. From pre-pro to post, the entire thing came to life in a single week. Hustling ain't easy – but damn it was fun.
Timed with the launch of Nike’s “So Win” Super Bowl campaign, this limited collection of tees celebrated the boldest names in women’s sport, from Sha’Carri to Caitlin to Sabrina. To hype the first drop, we brought the message to the streets with SNL’s Ego Nwodim in a fast, fun, and deeply New York shoot.
Posted up at an iconic NYC sidewalk tee stand, Ego handed out shirts, traded quips, and turned everyday interactions into punchlines. The shoot was designed for social — part sketch, part street-style chaos, part stunt.
It was a rare creative swing for Nike, leaning into humor with a quick-turn execution. From pre-pro to post, the entire thing came to life in a single week. Hustling ain't easy – but damn it was fun.
Role – ACD
Client – Nike Global
Agency – Follow Through Studio / Conscious Minds
Director – Carlyn Hudson
DP – Kenny Suleimanagich, Priest Fontaine Batten
Edit + Finish – Duncan Dickerson
Photo – Marie Lombardo
Stylist – Christine Nicholson
Art – Tess Parker
AD – Maria Villena
PM – Linette Frequenza
Gaffer – Bets Wilkins
EP – Brock Batten
ECD – CJ Toledano
Account Nike – Bre Lider
Account CM – Doug Raschio
Role – ACD
Client – Nike Global
Agency – Follow Through Studio / Conscious Minds
Director – Carlyn Hudson
DP – Kenny Suleimanagich, Priest Fontaine Batten
Edit + Finish – Duncan Dickerson
Photo – Marie Lombardo
Stylist – Christine Nicholson
Art – Tess Parker
AD – Maria Villena
PM – Linette Frequenza
Gaffer – Bets Wilkins
EP – Brock Batten
ECD – CJ Toledano
Account Nike – Bre Lider
Account CM – Doug Raschio
Role – ACD
Client – Nike Global
Agency – Follow Through Studio / Conscious Minds
Director – Carlyn Hudson
DP – Kenny Suleimanagich, Priest Fontaine Batten
Edit + Finish – Duncan Dickerson
Photo – Marie Lombardo
Stylist – Christine Nicholson
Art – Tess Parker
AD – Maria Villena
PM – Linette Frequenza
Gaffer – Bets Wilkins
EP – Brock Batten
ECD – CJ Toledano
Account Nike – Bre Lider
Account CM – Doug Raschio
Role – ACD
Client – Nike Global
Agency – Follow Through Studio / Conscious Minds
Director – Carlyn Hudson
DP – Kenny Suleimanagich, Priest Fontaine Batten
Edit + Finish – Duncan Dickerson
Photo – Marie Lombardo
Stylist – Christine Nicholson
Art – Tess Parker
AD – Maria Villena
PM – Linette Frequenza
Gaffer – Bets Wilkins
EP – Brock Batten
ECD – CJ Toledano
Account Nike – Bre Lider
Account CM – Doug Raschio
Role – ACD
Client – Nike Global
Agency – Follow Through Studio / Conscious Minds
Director – Carlyn Hudson
DP – Kenny Suleimanagich, Priest Fontaine Batten
Edit + Finish – Duncan Dickerson
Photo – Marie Lombardo
Stylist – Christine Nicholson
Art – Tess Parker
AD – Maria Villena
PM – Linette Frequenza
Gaffer – Bets Wilkins
EP – Brock Batten
ECD – CJ Toledano
Account Nike – Bre Lider
Account CM – Doug Raschio
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