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ESPN FIFTY50

50 years ago, Title IX changed the face of sports
and education. 

In June 1972, it became federal law to prohibit discrimination on the basis of sex in any education program or activity. Meaning — women could now play sports at the high school and college level.

Alongside a month-long rollout of special events and a four-part documentary, I partnered with ESPN and Arts & Letters to illustrate the Fifty/50 initiative and design additional messaging materials centered around the campaign.

It was quite an adventure. From a Champion collab, to a Manhattan AND virtual mural, museum signage, and character skins in the metaverse — the design and inspiring messaging were everywhere.

 

50 years ago, Title IX changed the face of sports and education. 

In June 1972, it became federal law to prohibit discrimination on the basis of sex in any education program or activity. Meaning — women could now play sports at the high school and college level.

Alongside a month-long rollout of special events and a four-part documentary, I partnered with ESPN and Arts & Letters to illustrate the Fifty/50 initiative and design additional messaging materials centered around the campaign.

It was quite an adventure. From a Champion collab, to a Manhattan AND virtual mural, museum signage, and character skins in the metaverse — the design and inspiring messaging were everywhere.

 

50 years ago, Title IX changed the face of sports
and education. 

In June 1972, it became federal law to prohibit discrimination on the basis of sex in any education program or activity. Meaning — women could now play sports at the high school and college level.

Alongside a month-long rollout of special events and a four-part documentary, I partnered with ESPN and Arts & Letters to illustrate the Fifty/50 initiative and design additional messaging materials centered around the campaign.

It was quite an adventure. From a Champion collab, to a Manhattan AND virtual mural, museum signage, and character skins in the metaverse — the design and inspiring messaging were everywhere.

 


50 years ago, Title IX changed the face of sports
and education. 

In June 1972, it became federal law to prohibit discrimination on the basis of sex in any education program or activity. Meaning — women could now play sports at the high school and college level.

Alongside a month-long rollout of special events and a four-part documentary, I partnered with ESPN and Arts & Letters to illustrate the Fifty/50 initiative and design additional messaging materials centered around the campaign.

It was quite an adventure. From a Champion collab, to a Manhattan AND virtual mural, museum signage, and character skins in the metaverse — the design and inspiring messaging were everywhere.

 


50 years ago, Title IX changed the face of sports and education. 

In June 1972, it became federal law to prohibit discrimination on the basis of sex in any education program or activity. Meaning — women could now play sports at the high school and college level.

Alongside a month-long rollout of special events and a four-part documentary, I partnered with ESPN and Arts & Letters to illustrate the Fifty/50 initiative and design additional messaging materials centered around the campaign.

It was quite an adventure. From a Champion collab, to a Manhattan AND virtual mural, museum signage, and character skins in the metaverse — the design and inspiring messaging were everywhere.

 

Role – Design Lead, Illustrator

Agency – Arts & Letters
Creative Directors – Lillian O'Connor, Brett Simone 
Producer - Rachel Acors
Production Designer - Dylan Schnurman


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VR  /  Exhibit  /  Films  / Shop / 

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KARINSCHWARZ.DESIGN@GMAIL.COM

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