Vans partnered with Ghetto Film School to launch a brand film fellowship for young creative talent, exploring what "Off the Wall" means through original storytelling.
More than 100 student filmmakers pitched the Vans creative team in a multi-phase process built to mirror real-world collaboration and mentorship. Three were selected: Guinevere Alcaraz, Aiden Bae, and Alyse Arteaga.
From there, creative direction ran from concept to final film: developing each idea with its director, guiding production, and keeping every piece true to the Vans ethos without sanding off the filmmaker's own voice.
Vans Vans partnered with Ghetto Film School to launch a brand film fellowship for young creative talent, exploring what "Off the Wall" means through original storytelling.
More than 100 student filmmakers pitched the Vans creative team in a multi-phase process built to mirror real-world collaboration and mentorship. Three were selected: Guinevere Alcaraz, Aiden Bae, and Alyse Arteaga.
From there, creative direction ran from concept to final film: developing each idea with its director, guiding production, and keeping every piece true to the Vans ethos without sanding off the filmmaker's own voice.
Vans partnered with Ghetto Film School to launch a brand film fellowship for young creative talent, exploring what "Off the Wall" means through original storytelling.
More than 100 student filmmakers pitched the Vans creative team in a multi-phase process built to mirror real-world collaboration and mentorship. Three were selected: Guinevere Alcaraz, Aiden Bae, and Alyse Arteaga.
From there, creative direction ran from concept to final film: developing each idea with its director, guiding production, and keeping every piece true to the Vans ethos without sanding off the filmmaker's own voice.
Vans partnered with Ghetto Film School to launch a brand film fellowship for young creative talent, exploring what "Off the Wall" means through original storytelling.
More than 100 student filmmakers pitched the Vans creative team in a multi-phase process built to mirror real-world collaboration and mentorship. Three were selected: Guinevere Alcaraz, Aiden Bae, and Alyse Arteaga.
From there, creative direction ran from concept to final film: developing each idea with its director, guiding production, and keeping every piece true to the Vans ethos without sanding off the filmmaker's own voice.
Vans partnered with Ghetto Film School to launch a brand film fellowship for young creative talent, exploring what "Off the Wall" means through original storytelling.
More than 100 student filmmakers pitched the Vans creative team in a multi-phase process built to mirror real-world collaboration and mentorship. Three were selected: Guinevere Alcaraz, Aiden Bae, and Alyse Arteaga.
From there, creative direction ran from concept to final film: developing each idea with its director, guiding production, and keeping every piece true to the Vans ethos without sanding off the filmmaker's own voice.
Role – ACD
Client – VANS, Ghetto Film School
Directors – Guinevere Alcaraz, Aiden Bae, Alyse Arteaga
Creative Director – Bruno Luglio
ACD – Karin Schwarz
CW – Kristin Wellmer
Vans Global Marketing – Samantha Feld, Jordan Seymour
Ghetto Film School – Montea Robinson, Amy Lapides, Kennedy Davey
PM – Chase Weikal
+ many more
Role – ACD
Client – VANS, Ghetto Film School
Directors – Guinevere Alcaraz, Aiden Bae, Alyse Arteaga
Creative Director – Bruno Luglio
ACD – Karin Schwarz
CW – Kristin Wellmer
Vans Global Marketing – Samantha Feld, Jordan Seymour
Ghetto Film School – Montea Robinson, Amy Lapides, Kennedy Davey
PM – Chase Weikal
+ many more
Role – ACD
Client – VANS, Ghetto Film School
Directors – Guinevere Alcaraz, Aiden Bae, Alyse Arteaga
Creative Director – Bruno Luglio
ACD – Karin Schwarz
CW – Kristin Wellmer
Vans Global Marketing – Samantha Feld, Jordan Seymour
Ghetto Film School – Montea Robinson, Amy Lapides, Kennedy Davey
PM – Chase Weikal
+ many more
Role – ACD
Client – VANS, Ghetto Film School
Directors – Guinevere Alcaraz, Aiden Bae, Alyse Arteaga
Creative Director – Bruno Luglio
ACD – Karin Schwarz
CW – Kristin Wellmer
Vans Global Marketing – Samantha Feld, Jordan Seymour
Ghetto Film School – Montea Robinson, Amy Lapides, Kennedy Davey
PM – Chase Weikal
+ many more
Role – ACD
Client – VANS, Ghetto Film School
Directors – Guinevere Alcaraz, Aiden Bae, Alyse Arteaga
Creative Director – Bruno Luglio
ACD – Karin Schwarz
CW – Kristin Wellmer
Vans Global Marketing – Samantha Feld, Jordan Seymour
Ghetto Film School – Montea Robinson, Amy Lapides, Kennedy Davey
PM – Chase Weikal
+ many more
GUINEVERE ALCARAZ: D.I.Y
A Filipino-American director, editor, and producer, Guinevere created DIY, a short film following a young artist who quits her diner job to pursue music and creativity in Los Angeles. A raw and reflective take on creative independence.
A Filipino-American director, editor, and producer, Guinevere created DIY, a short film following a young artist who quits her diner job to pursue music and creativity in Los Angeles. A raw and reflective take on creative independence.
A Filipino-American director, editor, and producer, Guinevere created DIY, a short film following a young artist who quits her diner job to pursue music and creativity in Los Angeles. A raw and reflective take on creative independence.
A Filipino-American director, editor, and producer, Guinevere created DIY, a short film following a young artist who quits her diner job to pursue music and creativity in Los Angeles. A raw and reflective take on creative independence.
A Filipino-American director, editor, and producer, Guinevere created DIY, a short film following a young artist who quits her diner job to pursue music and creativity in Los Angeles. A raw and reflective take on creative independence.
AIDEN BAE: HUSTLING
Multidisciplinary artist Aiden Bae's Hustling follows two teens navigating a frozen city to find each other. With stylized visuals and a strong graphic language, the piece channels energy, friendship, and street-level connection.
Multidisciplinary artist Aiden Bae's Hustling follows two teens navigating a frozen city to find each other. With stylized visuals and a strong graphic language, the piece channels energy, friendship, and street-level connection.
Multidisciplinary artist Aiden Bae's Hustling follows two teens navigating a frozen city to find each other. With stylized visuals and a strong graphic language, the piece channels energy, friendship, and street-level connection.
Multidisciplinary artist Aiden Bae's Hustling follows two teens navigating a frozen city to find each other. With stylized visuals and a strong graphic language, the piece channels energy, friendship, and street-level connection.
Multidisciplinary artist Aiden Bae's Hustling follows two teens navigating a frozen city to find each other. With stylized visuals and a strong graphic language, the piece channels energy, friendship, and street-level connection.
ALYSE ARTEAGA: YOU + ME
Shot on 16mm, Alyse’s short film You + Me is a visual love letter to youth culture. Her work blends reflection, fantasy, and truth into a poetic tribute to growing up and growing free.
Shot on 16mm, Alyse’s short film You + Me is a visual love letter to youth culture. Her work blends reflection, fantasy, and truth into a poetic tribute to growing up and growing free.
Shot on 16mm, Alyse’s short film You + Me is a visual love letter to youth culture. Her work blends reflection, fantasy, and truth into a poetic tribute to growing up and growing free.
Shot on 16mm, Alyse’s short film You + Me is a visual love letter to youth culture. Her work blends reflection, fantasy, and truth into a poetic tribute to growing up and growing free.
Shot on 16mm, Alyse’s short film You + Me is a visual love letter to youth culture. Her work blends reflection, fantasy, and truth into a poetic tribute to growing up and growing free.
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