Vans partnered with Ghetto Film School to launch a brand film fellowship designed to nurture young creative talent and explore the meaning of "Off the Wall" through original storytelling. Over 100 student filmmakers pitched their ideas to the Vans creative team in a multi-phase process that simulated real-world collaboration and creative mentorship. The initiative was designed to empower the next generation of filmmakers through hands-on storytelling, brand integration, and production experience.

Three filmmakers were selected to bring their concepts to life: Guinevere Alcaraz, Aiden Bae, and Alyse Arteaga. I worked closely with the GFS team and selected directors to support concept development, guide production, and ensure each piece reflected the Vans ethos while maintaining the filmmaker’s individual voice.

Vans contributed $250,000 to Ghetto Film School as part of this initiative, supporting the long-term development of emerging creative voices.

Vans partnered with Ghetto Film School to launch a brand film fellowship designed to nurture young creative talent and explore the meaning of "Off the Wall" through original storytelling. Over 100 student filmmakers pitched their ideas to the Vans creative team in a multi-phase process that simulated real-world collaboration and creative mentorship. The initiative was designed to empower the next generation of filmmakers through hands-on storytelling, brand integration, and production experience.

Three filmmakers were selected to bring their concepts to life: Guinevere Alcaraz, Aiden Bae, and Alyse Arteaga. I worked closely with the GFS team and selected directors to support concept development, guide production, and ensure each piece reflected the Vans ethos while maintaining the filmmaker’s individual voice.

Vans contributed $250,000 to Ghetto Film School as part of this initiative, supporting the long-term development of emerging creative voices.

Vans partnered with Ghetto Film School to launch a brand film fellowship designed to nurture young creative talent and explore the meaning of "Off the Wall" through original storytelling. Over 100 student filmmakers pitched their ideas to the Vans creative team in a multi-phase process that simulated real-world collaboration and creative mentorship. The initiative was designed to empower the next generation of filmmakers through hands-on storytelling, brand integration, and production experience.

Three filmmakers were selected to bring their concepts to life: Guinevere Alcaraz, Aiden Bae, and Alyse Arteaga. I worked closely with the GFS team and selected directors to support concept development, guide production, and ensure each piece reflected the Vans ethos while maintaining the filmmaker’s individual voice.

Vans contributed $250,000 to Ghetto Film School as part of this initiative, supporting the long-term development of emerging creative voices.

Vans partnered with Ghetto Film School to launch a brand film fellowship designed to nurture young creative talent and explore the meaning of "Off the Wall" through original storytelling. Over 100 student filmmakers pitched their ideas to the Vans creative team in a multi-phase process that simulated real-world collaboration and creative mentorship. The initiative was designed to empower the next generation of filmmakers through hands-on storytelling, brand integration, and production experience.

Three filmmakers were selected to bring their concepts to life: Guinevere Alcaraz, Aiden Bae, and Alyse Arteaga. I worked closely with the GFS team and selected directors to support concept development, guide production, and ensure each piece reflected the Vans ethos while maintaining the filmmaker’s individual voice.

Vans contributed $250,000 to Ghetto Film School as part of this initiative, supporting the long-term development of emerging creative voices.

Vans partnered with Ghetto Film School to launch a brand film fellowship designed to nurture young creative talent and explore the meaning of "Off the Wall" through original storytelling. Over 100 student filmmakers pitched their ideas to the Vans creative team in a multi-phase process that simulated real-world collaboration and creative mentorship. The initiative was designed to empower the next generation of filmmakers through hands-on storytelling, brand integration, and production experience.

Three filmmakers were selected to bring their concepts to life: Guinevere Alcaraz, Aiden Bae, and Alyse Arteaga. I worked closely with the GFS team and selected directors to support concept development, guide production, and ensure each piece reflected the Vans ethos while maintaining the filmmaker’s individual voice.

Vans contributed $250,000 to Ghetto Film School as part of this initiative, supporting the long-term development of emerging creative voices.

Role – ACD 

Client – VANS, Ghetto Film School
Creative Director – Bruno Luglio
ACD – Karin Schwarz
CW – Kristin Wellmer
Vans Global Marketing – Samantha Feld, Jordan Seymour
Ghetto Film School – Montea Robinson, Amy Lapides, Kennedy Davey
PM – Chase Weikal

+ many more

Role – ACD 

Client – VANS, Ghetto Film School
Creative Director – Bruno Luglio
ACD – Karin Schwarz
CW – Kristin Wellmer
Vans Global Marketing – Samantha Feld, Jordan Seymour
Ghetto Film School – Montea Robinson, Amy Lapides, Kennedy Davey
PM – Chase Weikal

+ many more

Role – ACD 

Client – VANS, Ghetto Film School
Creative Director – Bruno Luglio
ACD – Karin Schwarz
CW – Kristin Wellmer
Vans Global Marketing – Samantha Feld, Jordan Seymour
Ghetto Film School – Montea Robinson, Amy Lapides, Kennedy Davey
PM – Chase Weikal

+ many more

Role – ACD 

Client – VANS, Ghetto Film School
Creative Director – Bruno Luglio
ACD – Karin Schwarz
CW – Kristin Wellmer
Vans Global Marketing – Samantha Feld, Jordan Seymour
Ghetto Film School – Montea Robinson, Amy Lapides, Kennedy Davey
PM – Chase Weikal

+ many more

Role – ACD 

Client – VANS, Ghetto Film School
Creative Director – Bruno Luglio
ACD – Karin Schwarz
CW – Kristin Wellmer
Vans Global Marketing – Samantha Feld, Jordan Seymour
Ghetto Film School – Montea Robinson, Amy Lapides, Kennedy Davey
PM – Chase Weikal

+ many more

A Filipino-American director, editor, and producer, Guinevere created DIY, a short film following a young artist who quits her diner job to pursue music and creativity in Los Angeles. A raw and reflective take on creative independence.

A Filipino-American director, editor, and producer, Guinevere created DIY, a short film following a young artist who quits her diner job to pursue music and creativity in Los Angeles. A raw and reflective take on creative independence.

A Filipino-American director, editor, and producer, Guinevere created DIY, a short film following a young artist who quits her diner job to pursue music and creativity in Los Angeles. A raw and reflective take on creative independence.

A Filipino-American director, editor, and producer, Guinevere created DIY, a short film following a young artist who quits her diner job to pursue music and creativity in Los Angeles. A raw and reflective take on creative independence.

A Filipino-American director, editor, and producer, Guinevere created DIY, a short film following a young artist who quits her diner job to pursue music and creativity in Los Angeles. A raw and reflective take on creative independence.

Multidisciplinary artist Aiden Bae's Hustling follows two teens navigating a frozen city to find each other. With stylized visuals and a strong graphic language, the piece channels energy, friendship, and street-level connection.

Multidisciplinary artist Aiden Bae's Hustling follows two teens navigating a frozen city to find each other. With stylized visuals and a strong graphic language, the piece channels energy, friendship, and street-level connection.

Multidisciplinary artist Aiden Bae's Hustling follows two teens navigating a frozen city to find each other. With stylized visuals and a strong graphic language, the piece channels energy, friendship, and street-level connection.

Multidisciplinary artist Aiden Bae's Hustling follows two teens navigating a frozen city to find each other. With stylized visuals and a strong graphic language, the piece channels energy, friendship, and street-level connection.

Multidisciplinary artist Aiden Bae's Hustling follows two teens navigating a frozen city to find each other. With stylized visuals and a strong graphic language, the piece channels energy, friendship, and street-level connection.

Shot on 16mm, Alyse’s short film You + Me is a visual love letter to youth culture. Her work blends reflection, fantasy, and truth into a poetic tribute to growing up and growing free.

Shot on 16mm, Alyse’s short film You + Me is a visual love letter to youth culture. Her work blends reflection, fantasy, and truth into a poetic tribute to growing up and growing free.

Shot on 16mm, Alyse’s short film You + Me is a visual love letter to youth culture. Her work blends reflection, fantasy, and truth into a poetic tribute to growing up and growing free.

Shot on 16mm, Alyse’s short film You + Me is a visual love letter to youth culture. Her work blends reflection, fantasy, and truth into a poetic tribute to growing up and growing free.

Shot on 16mm, Alyse’s short film You + Me is a visual love letter to youth culture. Her work blends reflection, fantasy, and truth into a poetic tribute to growing up and growing free.