To mark the 50th anniversary of Title IX, ESPN launched the Fifty/50 initiative, a cross-platform campaign celebrating the legacy and impact of women in sports. I led creative direction across design, rollout, and experiential execution, translating the message into a wide range of mediums while honoring the cultural weight of the moment.

The work spanned a month-long launch of live events, a four-part documentary series, and branded collaborations including a custom Champion apparel collection. I directed the visual identity across digital and physical touchpoints by illustrating key assets, designing signage, and building the full creative system. Deliverables included a large-scale mural in Manhattan, a virtual installation in the metaverse, museum-style displays, and immersive storytelling across multiple platforms.

The campaign celebrated the progress of Title IX while making space for the next generation of athletes, creators, and cultural leaders to see themselves in the story.

To mark the 50th anniversary of Title IX, ESPN launched the Fifty/50 initiative, a cross-platform campaign celebrating the legacy and impact of women in sports. I led creative direction across design, rollout, and experiential execution, translating the message into a wide range of mediums while honoring the cultural weight of the moment.

The work spanned a month-long launch of live events, a four-part documentary series, and branded collaborations including a custom Champion apparel collection. I directed the visual identity across digital and physical touchpoints by illustrating key assets, designing signage, and building the full creative system. Deliverables included a large-scale mural in Manhattan, a virtual installation in the metaverse, museum-style displays, and immersive storytelling across multiple platforms.

The campaign celebrated the progress of Title IX while making space for the next generation of athletes, creators, and cultural leaders to see themselves in the story.

To mark the 50th anniversary of Title IX, ESPN launched the Fifty/50 initiative, a cross-platform campaign celebrating the legacy and impact of women in sports. I led creative direction across design, rollout, and experiential execution, translating the message into a wide range of mediums while honoring the cultural weight of the moment.

The work spanned a month-long launch of live events, a four-part documentary series, and branded collaborations including a custom Champion apparel collection. I directed the visual identity across digital and physical touchpoints by illustrating key assets, designing signage, and building the full creative system. Deliverables included a large-scale mural in Manhattan, a virtual installation in the metaverse, museum-style displays, and immersive storytelling across multiple platforms.

The campaign celebrated the progress of Title IX while making space for the next generation of athletes, creators, and cultural leaders to see themselves in the story.

To mark the 50th anniversary of Title IX, ESPN launched the Fifty/50 initiative, a cross-platform campaign celebrating the legacy and impact of women in sports. I led creative direction across design, rollout, and experiential execution, translating the message into a wide range of mediums while honoring the cultural weight of the moment.

The work spanned a month-long launch of live events, a four-part documentary series, and branded collaborations including a custom Champion apparel collection. I directed the visual identity across digital and physical touchpoints by illustrating key assets, designing signage, and building the full creative system. Deliverables included a large-scale mural in Manhattan, a virtual installation in the metaverse, museum-style displays, and immersive storytelling across multiple platforms.

The campaign celebrated the progress of Title IX while making space for the next generation of athletes, creators, and cultural leaders to see themselves in the story.

To mark the 50th anniversary of Title IX, ESPN launched the Fifty/50 initiative, a cross-platform campaign celebrating the legacy and impact of women in sports. I led creative direction across design, rollout, and experiential execution, translating the message into a wide range of mediums while honoring the cultural weight of the moment.

The work spanned a month-long launch of live events, a four-part documentary series, and branded collaborations including a custom Champion apparel collection. I directed the visual identity across digital and physical touchpoints by illustrating key assets, designing signage, and building the full creative system. Deliverables included a large-scale mural in Manhattan, a virtual installation in the metaverse, museum-style displays, and immersive storytelling across multiple platforms.

The campaign celebrated the progress of Title IX while making space for the next generation of athletes, creators, and cultural leaders to see themselves in the story.

Role – ACD, Design Lead, Illustrator

Client – ESPN
Agency – Arts & Letters
CD – Lillian O'Connor, Brett Simone
Producer – Rachel Acors
Production Designer – Dylan Schnurman

Role – ACD, Design Lead, Illustrator

Client – ESPN
Agency – Arts & Letters
CD – Lillian O'Connor, Brett Simone
Producer – Rachel Acors
Production Designer – Dylan Schnurman

Role – ACD, Design Lead, Illustrator

Client – ESPN
Agency – Arts & Letters
CD – Lillian O'Connor, Brett Simone
Producer – Rachel Acors
Production Designer – Dylan Schnurman

Role – ACD, Design Lead, Illustrator

Client – ESPN
Agency – Arts & Letters
CD – Lillian O'Connor, Brett Simone
Producer – Rachel Acors
Production Designer – Dylan Schnurman

Role – ACD, Design Lead, Illustrator

Client – ESPN
Agency – Arts & Letters
CD – Lillian O'Connor, Brett Simone
Producer – Rachel Acors
Production Designer – Dylan Schnurman