FEIST
Whenever you get asked to design a new CBD brand, you clear your calendar. Charlotte's Web came to me with an existing logo and a huge dream – to create the next CBD brand of the future. We created everything – from the visual foundation, illustration, and packaging – to art direction and social. We dove deep into the fluid future of Feist. Feist believes a better world starts with a better you. Each blend of CBD and botanicals is uniquely formulated to help with everyday struggles like sleep, stress and even arousal. We curated a visceral world around each feeling that stretched from packaging and photography to illustration and animation.
Whenever you get asked to design a new CBD brand, you clear your calendar. Charlotte's Web came to me with an existing logo and a huge dream – to create the next CBD brand of the future. We created everything – from the visual foundation, illustration, and packaging – to art direction and social. We dove deep into the fluid future of Feist. Feist believes a better world starts with a better you. Each blend of CBD and botanicals is uniquely formulated to help with everyday struggles like sleep, stress and even arousal. We curated a visceral world around each feeling that stretched from packaging and photography to illustration and animation.
Whenever you get asked to design a new CBD brand, you clear your calendar. Charlotte's Web came to me with an existing logo and a huge dream – to create the next CBD brand of the future. We created everything – from the visual foundation, illustration, and packaging – to art direction and social. We dove deep into the fluid future of Feist. Feist believes a better world starts with a better you. Each blend of CBD and botanicals is uniquely formulated to help with everyday struggles like sleep, stress and even arousal. We curated a visceral world around each feeling that stretched from packaging and photography to illustration and animation.
Whenever you get asked to design a new CBD brand, you clear your calendar. Charlotte's Web came to me with an existing logo and a huge dream – to create the next CBD brand of the future. We created everything – from the visual foundation, illustration, and packaging – to art direction and social. We dove deep into the fluid future of Feist. Feist believes a better world starts with a better you. Each blend of CBD and botanicals is uniquely formulated to help with everyday struggles like sleep, stress and even arousal. We curated a visceral world around each feeling that stretched from packaging and photography to illustration and animation.
Role – Art Director, Design Lead
Client – Charlotte's Web
Creative Director – Andrew Lincoln
Copy Writer - Nechama Muchnik
Photography - Cully Wright
Illustration - Calvin Sprague
3D - Michael Flynn
Design Support - Dylan Schnurman
Production Designer - Brent Erb