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FEIST

Whenever you get asked to design a new CBD brand, you clear your calendar. Charlotte's Web came to me with an existing logo and a huge dream – to create the next CBD brand of the future. We created everything – from the visual foundation, illustration, and packaging – to art direction and social. We dove deep into the fluid future of Feist. Feist believes a better world starts with a better you. Each blend of CBD and botanicals is uniquely formulated to help with everyday struggles like sleep, stress and even arousal. We curated a visceral world around each feeling that stretched from packaging and photography to illustration and animation. 

Whenever you get asked to design a new CBD brand, you clear your calendar. Charlotte's Web came to me with an existing logo and a huge dream – to create the next CBD brand of the future. We created everything – from the visual foundation, illustration, and packaging – to art direction and social. We dove deep into the fluid future of Feist. Feist believes a better world starts with a better you. Each blend of CBD and botanicals is uniquely formulated to help with everyday struggles like sleep, stress and even arousal. We curated a visceral world around each feeling that stretched from packaging and photography to illustration and animation. 

Whenever you get asked to design a new CBD brand, you clear your calendar. Charlotte's Web came to me with an existing logo and a huge dream – to create the next CBD brand of the future. We created everything – from the visual foundation, illustration, and packaging – to art direction and social. We dove deep into the fluid future of Feist. Feist believes a better world starts with a better you. Each blend of CBD and botanicals is uniquely formulated to help with everyday struggles like sleep, stress and even arousal. We curated a visceral world around each feeling that stretched from packaging and photography to illustration and animation. 

 

Whenever you get asked to design a new CBD brand, you clear your calendar. Charlotte's Web came to me with an existing logo and a huge dream – to create the next CBD brand of the future. We created everything – from the visual foundation, illustration, and packaging – to art direction and social. We dove deep into the fluid future of Feist. Feist believes a better world starts with a better you. Each blend of CBD and botanicals is uniquely formulated to help with everyday struggles like sleep, stress and even arousal. We curated a visceral world around each feeling that stretched from packaging and photography to illustration and animation. 

Role – Art Director, Design Lead 

Client – Charlotte's Web 
Creative Director – Andrew Lincoln
Copy Writer - Nechama Muchnik
Photography - Cully Wright 
Illustration - Calvin Sprague
3D - Michael Flynn
Design Support - Dylan Schnurman
Production Designer - Brent Erb

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CBD, Feist, Charlottes Web, Karin Schwarz, Product Design, Packaging
CBD, Feist, Charlottes Web, Karin Schwarz, Product Design, Packaging
CBD, Feist, Charlottes Web, Karin Schwarz, Product Design, Packaging
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Feist, Charlottes Web
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