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Whenever you get asked to design a new CBD brand, you clear your calendar. Charlotte's Web came to me with an existing logo and a huge dream – to create the next CBD brand of the future. We created everything – from the visual foundation, illustration, and packaging – to art direction and social. We dove deep into the fluid future of Feist. Fieist believes a better world starts with a better you. Each blend of CBD and botanicals is uniquely formulated to help with everyday struggles like sleep, stress, and even arousal. We curated a visceral world around each feeling that stretched from packaging and photography to illustration and animation.  

Girls. Girls. Girls! What brand could stereotypically define Girlhood more than the icon Barbie? In a world full of gender expectations, Barbie showed young women they could be anything and do anything. So, when Vans partnered with Mattel’s Barbie to celebrate the new Greta Gerwig film, we centered the collab campaign around the idea of Girlhood.

We worked with a range of models to represent different styles and identities to showcase that Girlhood wasn’t just pink tutus. Girlhood means exploring your interests, styles that excite you, friendships that support you, and creativity that boosts your shine. 

The look and feel took on a surrealistic tone inspired by the film. Photographer Anna Koblish stylized scenes to mirror the “Real World” VS. “Barbie World” undertones at the fashion photographer Jamie Nelson’s house. The look challenges the stereotypes of Girlhood and encourages girls to be whatever the heck they want. 

Alongside the launch of the film, the campaign lived across brand collab PR assets, social, influencer stories, in-store experiences, and digital. 

Girls. Girls. Girls! What brand could stereotypically define Girlhood more than the icon Barbie? In a world full of gender expectations, Barbie showed young women they could be anything and do anything. So, when Vans partnered with Mattel’s Barbie to celebrate the new Greta Gerwig film, we centered the collab campaign around the idea of Girlhood.

We worked with a range of models to represent different styles and identities to showcase that Girlhood wasn’t just pink tutus. Girlhood means exploring your interests, styles that excite you, friendships that support you, and creativity that boosts your shine. 

The look and feel took on a surrealistic tone inspired by the film. Photographer Anna Koblish stylized scenes to mirror the “Real World” VS. “Barbie World” undertones at the fashion photographer Jamie Nelson’s house. The look challenges the stereotypes of Girlhood and encourages girls to be whatever the heck they want. 

Alongside the launch of the film, the campaign lived across brand collab PR assets, social, influencer stories, in-store experiences, and digital. 

Girls. Girls. Girls! What brand could stereotypically define Girlhood more than the icon Barbie? In a world full of gender expectations, Barbie showed young women they could be anything and do anything. So, when Vans partnered with Mattel’s Barbie to celebrate the new Greta Gerwig film, we centered the collab campaign around the idea of Girlhood.

We worked with a range of models to represent different styles and identities to showcase that Girlhood wasn’t just pink tutus. Girlhood means exploring your interests, styles that excite you, friendships that support you, and creativity that boosts your shine. 

The look and feel took on a surrealistic tone inspired by the film. Photographer Anna Koblish stylized scenes to mirror the “Real World” VS. “Barbie World” undertones at the fashion photographer Jamie Nelson’s house. The look challenges the stereotypes of Girlhood and encourages girls to be whatever the heck they want. 

Alongside the launch of the film, the campaign lived across brand collab PR assets, social, influencer stories, in-store experiences, and digital. 

Girls. Girls. Girls! What brand could stereotypically define Girlhood more than the icon Barbie? In a world full of gender expectations, Barbie showed young women they could be anything and do anything. So, when Vans partnered with Mattel’s Barbie to celebrate the new Greta Gerwig film, we centered the collab campaign around the idea of Girlhood.

We worked with a range of models to represent different styles and identities to showcase that Girlhood wasn’t just pink tutus. Girlhood means exploring your interests, styles that excite you, friendships that support you, and creativity that boosts your shine. 

The look and feel took on a surrealistic tone inspired by the film. Photographer Anna Koblish stylized scenes to mirror the “Real World” VS. “Barbie World” undertones at the fashion photographer Jamie Nelson’s house. The look challenges the stereotypes of Girlhood and encourages girls to be whatever the heck they want. 

Alongside the launch of the film, the campaign lived across brand collab PR assets, social, influencer stories, in-store experiences, and digital. 

Role – Design Director, AD

Client – Charlotte's Web
Creative Director – Andrew Lincoln
CW – Nechama Muchnik
Photography – Cully Wright
Illustration – Calvin Sprague
3D – Michael Flynn
Mid Designer – Dyan Schnurman
Production Designer – Brent Erb


Role – ACD 

Client – VANS, Mattel
Creative Director – Bruno Luglio
AD – Holiday Black
CW – Kristin Wellmer
Producers – Max Rubins, Eddie Granado
Brand Marketing – Marissa Smith, Taylor Olson
PM – Jeffery Cabebe
Interactive Designer – Giselle Marquez

Production Partner – Florence ~ Kristen Beecy,
Nicole Barnette
Photographer – Anna Koblish
Manager – Ben Johnson
Photo Assit – Byron Nickleberry, Andrew Hazeltine, Machael Harrison
Video – Parker Hao, Izzy Camina
Digi – Blake Mohr
Stylists – Savannah Avant, Hannah Stone
Hair – Alyx Liu
Makeup – Alexandra French, Kayli Rachelle
Photo Editor – Anna Koblish, Will Copeland

Role – ACD 

Client – VANS, Mattel
Creative Director – Bruno Luglio
AD – Holiday Black
CW – Kristin Wellmer
Producers – Max Rubins, Eddie Granado
Brand Marketing – Marissa Smith, Taylor Olson
PM – Jeffery Cabebe
Interactive Designer – Giselle Marquez

Production Partner – Florence ~ Kristen Beecy, Nicole Barnette
Photographer – Anna Koblish
Manager – Ben Johnson
Photo Assit – Byron Nickleberry, Andrew Hazeltine, Machael Harrison
Video – Parker Hao, Izzy Camina
Digi – Blake Mohr
Stylists – Savannah Avant, Hannah Stone
Hair – Alyx Liu
Makeup – Alexandra French, Kayli Rachelle
Photo Editor – Anna Koblish, Will Copeland  

Role – ACD 

Client – VANS, Mattel
Creative Director – Bruno Luglio
AD – Holiday Black
CW – Kristin Wellmer
Producers – Max Rubins, Eddie Granado
Brand Marketing – Marissa Smith, Taylor Olson
PM – Jeffery Cabebe
Interactive Designer – Giselle Marquez

Production Partner – Florence ~ Kristen Beecy, Nicole Barnette
Photographer – Anna Koblish
Manager – Ben Johnson
Photo Assit – Byron Nickleberry, Andrew Hazeltine, Machael Harrison
Video – Parker Hao, Izzy Camina
Digi – Blake Mohr
Stylists – Savannah Avant, Hannah Stone
Hair – Alyx Liu
Makeup – Alexandra French, Kayli Rachelle
Photo Editor – Anna Koblish, Will Copeland 

Role – ACD 

Client – VANS, Mattel
Creative Director – Bruno Luglio
AD – Holiday Black
CW – Kristin Wellmer
Producers – Max Rubins, Eddie Granado
Brand Marketing – Marissa Smith, Taylor Olson
PM – Jeffery Cabebe
Interactive Designer – Giselle Marquez

Production Partner – Florence ~ Kristen Beecy, Nicole Barnette
Photographer – Anna Koblish
Manager – Ben Johnson
Photo Assit – Byron Nickleberry, Andrew Hazeltine, Machael Harrison
Video – Parker Hao, Izzy Camina  
Digi – Blake Mohr
Stylists – Savannah Avant, Hannah Stone
Hair – Alyx Liu
Makeup – Alexandra French, Kayli Rachelle
Photo Editor – Anna Koblish, Will Copeland  

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CBD, Feist, Charlottes Web, Karin Schwarz, Product Design, Packaging
CBD, Feist, Charlottes Web, Karin Schwarz, Product Design, Packaging
CBD, Feist, Charlottes Web, Karin Schwarz, Product Design, Packaging
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