Inspired by Vans archival styles from the 90s, the Sport Low reintroduces retro design through a modern lens. I led the creative direction for the launch, overseeing concept development, casting, styling, and art direction across stills and motion.

Shot using the brand’s lifestyle visual language, the campaign leaned into a playful but editorial tone. I directed talent on set to move with energy and freedom, creating imagery that felt natural, expressive, and full of personality. The goal was to bring the silhouette to life in a way that felt both nostalgic and current, with styling that nodded to 90s influences without relying on clichés.

This launch was produced in-house and built to serve digital platforms, social storytelling, and product rollout across key retail moments.

Inspired by Vans archival styles from the 90s, the Sport Low reintroduces retro design through a modern lens. I led the creative direction for the launch, overseeing concept development, casting, styling, and art direction across stills and motion.

Shot using the brand’s lifestyle visual language, the campaign leaned into a playful but editorial tone. I directed talent on set to move with energy and freedom, creating imagery that felt natural, expressive, and full of personality. The goal was to bring the silhouette to life in a way that felt both nostalgic and current, with styling that nodded to 90s influences without relying on clichés.

This launch was produced in-house and built to serve digital platforms, social storytelling, and product rollout across key retail moments.

Inspired by Vans archival styles from the 90s, the Sport Low reintroduces retro design through a modern lens. I led the creative direction for the launch, overseeing concept development, casting, styling, and art direction across stills and motion.

Shot using the brand’s lifestyle visual language, the campaign leaned into a playful but editorial tone. I directed talent on set to move with energy and freedom, creating imagery that felt natural, expressive, and full of personality. The goal was to bring the silhouette to life in a way that felt both nostalgic and current, with styling that nodded to 90s influences without relying on clichés.

This launch was produced in-house and built to serve digital platforms, social storytelling, and product rollout across key retail moments.

Inspired by Vans archival styles from the 90s, the Sport Low reintroduces retro design through a modern lens. I led the creative direction for the launch, overseeing concept development, casting, styling, and art direction across stills and motion.

Shot using the brand’s lifestyle visual language, the campaign leaned into a playful but editorial tone. I directed talent on set to move with energy and freedom, creating imagery that felt natural, expressive, and full of personality. The goal was to bring the silhouette to life in a way that felt both nostalgic and current, with styling that nodded to 90s influences without relying on clichés.

This launch was produced in-house and built to serve digital platforms, social storytelling, and product rollout across key retail moments.

Inspired by Vans archival styles from the 90s, the Sport Low reintroduces retro design through a modern lens. I led the creative direction for the launch, overseeing concept development, casting, styling, and art direction across stills and motion.

Shot using the brand’s lifestyle visual language, the campaign leaned into a playful but editorial tone. I directed talent on set to move with energy and freedom, creating imagery that felt natural, expressive, and full of personality. The goal was to bring the silhouette to life in a way that felt both nostalgic and current, with styling that nodded to 90s influences without relying on clichés.

This launch was produced in-house and built to serve digital platforms, social storytelling, and product rollout across key retail moments.

Role – ACD 

Client – VANS
Creative Director – Bruno Luglio
AD – Holiday Black
Producers – Antoninetta Croft
Brand Marketing – Marissa Smith, Taylor Olson
PM – Jeffery Cabebe
Interactive Designer – Giselle Marquez

Photographer – Beau Roulette
Talent – Sevahna de Leon, Anessa De La Cruz, Blair Mahya Quinoes, Isha Gounder
Stylist – Amanda Merten
DP – Gregg Hunt
Retoucher – Will Copeland

Role – ACD 

Client – VANS
Creative Director – Bruno Luglio
AD – Holiday Black
Producers – Antoninetta Croft
Brand Marketing – Marissa Smith, Taylor Olson
PM – Jeffery Cabebe
Interactive Designer – Giselle Marquez

Photographer – Beau Roulette
Talent – Sevahna de Leon, Anessa De La Cruz, Blair Mahya Quinoes, Isha Gounder
Stylist – Amanda Merten
DP – Gregg Hunt
Retoucher – Will Copeland

Role – ACD 

Client – VANS
Creative Director – Bruno Luglio
AD – Holiday Black
Producers – Antoninetta Croft
Brand Marketing – Marissa Smith, Taylor Olson
PM – Jeffery Cabebe
Interactive Designer – Giselle Marquez

Photographer – Beau Roulette
Talent – Sevahna de Leon, Anessa De La Cruz, Blair Mahya Quinoes, Isha Gounder
Stylist – Amanda Merten
DP – Gregg Hunt
Retoucher – Will Copeland

Role – ACD 

Client – VANS
Creative Director – Bruno Luglio
AD – Holiday Black
Producers – Antoninetta Croft
Brand Marketing – Marissa Smith, Taylor Olson
PM – Jeffery Cabebe
Interactive Designer – Giselle Marquez

Photographer – Beau Roulette
Talent – Sevahna de Leon, Anessa De La Cruz, Blair Mahya Quinoes, Isha Gounder
Stylist – Amanda Merten
DP – Gregg Hunt
Retoucher – Will Copeland

Role – ACD 

Client – VANS
Creative Director – Bruno Luglio
AD – Holiday Black
Producers – Antoninetta Croft
Brand Marketing – Marissa Smith, Taylor Olson
PM – Jeffery Cabebe
Interactive Designer – Giselle Marquez

Photographer – Beau Roulette
Talent – Sevahna de Leon, Anessa De La Cruz, Blair Mahya Quinoes, Isha Gounder
Stylist – Amanda Merten
DP – Gregg Hunt
Retoucher – Will Copeland