Feist came to life as a bold, emotionally intelligent response to the saturated CBD market. I led the full creative development of the brand, from strategic positioning to visual identity, packaging design, and art direction. With only a logo in place, I built the foundation for everything that followed.

Rooted in the belief that a better world starts with a better you, Feist was crafted as a sensory-first experience. Each formula blends CBD with botanicals to support everyday needs like rest, focus, stress relief, and arousal. I developed a design system that translated these internal states into vibrant packaging, expressive illustration, and immersive visual storytelling across digital and print.

The work included brand identity, packaging, photography direction, social content, and motion. The result was a future-facing brand that balances clarity, feeling, and form.  

Feist came to life as a bold, emotionally intelligent response to the saturated CBD market. I led the full creative development of the brand, from strategic positioning to visual identity, packaging design, and art direction. With only a logo in place, I built the foundation for everything that followed.

Rooted in the belief that a better world starts with a better you, Feist was crafted as a sensory-first experience. Each formula blends CBD with botanicals to support everyday needs like rest, focus, stress relief, and arousal. I developed a design system that translated these internal states into vibrant packaging, expressive illustration, and immersive visual storytelling across digital and print.

The work included brand identity, packaging, photography direction, social content, and motion. The result was a future-facing brand that balances clarity, feeling, and form.  

Feist came to life as a bold, emotionally intelligent response to the saturated CBD market. I led the full creative development of the brand, from strategic positioning to visual identity, packaging design, and art direction. With only a logo in place, I built the foundation for everything that followed.

Rooted in the belief that a better world starts with a better you, Feist was crafted as a sensory-first experience. Each formula blends CBD with botanicals to support everyday needs like rest, focus, stress relief, and arousal. I developed a design system that translated these internal states into vibrant packaging, expressive illustration, and immersive visual storytelling across digital and print.

The work included brand identity, packaging, photography direction, social content, and motion. The result was a future-facing brand that balances clarity, feeling, and form.  

Feist came to life as a bold, emotionally intelligent response to the saturated CBD market. I led the full creative development of the brand, from strategic positioning to visual identity, packaging design, and art direction. With only a logo in place, I built the foundation for everything that followed.

Rooted in the belief that a better world starts with a better you, Feist was crafted as a sensory-first experience. Each formula blends CBD with botanicals to support everyday needs like rest, focus, stress relief, and arousal. I developed a design system that translated these internal states into vibrant packaging, expressive illustration, and immersive visual storytelling across digital and print.

The work included brand identity, packaging, photography direction, social content, and motion. The result was a future-facing brand that balances clarity, feeling, and form.  

Feist came to life as a bold, emotionally intelligent response to the saturated CBD market. I led the full creative development of the brand, from strategic positioning to visual identity, packaging design, and art direction. With only a logo in place, I built the foundation for everything that followed.

Rooted in the belief that a better world starts with a better you, Feist was crafted as a sensory-first experience. Each formula blends CBD with botanicals to support everyday needs like rest, focus, stress relief, and arousal. I developed a design system that translated these internal states into vibrant packaging, expressive illustration, and immersive visual storytelling across digital and print.

The work included brand identity, packaging, photography direction, social content, and motion. The result was a future-facing brand that balances clarity, feeling, and form.  

Role – Design Director, AD

Client – Charlotte's Web
Creative Director – Andrew Lincoln
CW – Nechama Muchnik
Photography – Cully Wright
Illustration – Calvin Sprague
3D – Michael Flynn
Mid Designer – Dyan Schnurman
Production Designer – Brent Erb

Role – Design Director, AD

Client – Charlotte's Web
Creative Director – Andrew Lincoln
CW – Nechama Muchnik
Photography – Cully Wright
Illustration – Calvin Sprague
3D – Michael Flynn
Mid Designer – Dyan Schnurman
Production Designer – Brent Erb

Role – Design Director, AD

Client – Charlotte's Web
Creative Director – Andrew Lincoln
CW – Nechama Muchnik
Photography – Cully Wright
Illustration – Calvin Sprague
3D – Michael Flynn
Mid Designer – Dyan Schnurman
Production Designer – Brent Erb

Role – Design Director, AD

Client – Charlotte's Web
Creative Director – Andrew Lincoln
CW – Nechama Muchnik
Photography – Cully Wright
Illustration – Calvin Sprague
3D – Michael Flynn
Mid Designer – Dyan Schnurman
Production Designer – Brent Erb

Role – Design Director, AD

Client – Charlotte's Web
Creative Director – Andrew Lincoln
CW – Nechama Muchnik
Photography – Cully Wright
Illustration – Calvin Sprague
3D – Michael Flynn
Mid Designer – Dyan Schnurman
Production Designer – Brent Erb