TRUTH

TRUTH

The Truth brand has always stuck out to me. I remember seeing their commericals as a kid and being scared shitless. In my little brain, they made big tobacco "uncool" and those ads still remain in my top ten. Today they take on an even bigger challenge, opioid addiction. The Truth brand has never held back so we didn't either. We introduced new textures, type, and social ready imagery. Expanding the iconic brand into another hard to swallow truth. 

 


The Truth brand has always stuck out to me. I remember seeing their commericals as a kid and being scared shitless. In my little brain, they made big tobacco "uncool" and those ads still remain in my top 10 ads to date. Today they take on an even bigger challenge, opioid addiction. The Truth brand has never held back so we didn't either. We introduced new textures, type, and social ready imagery. Expanding the iconic brand into another hard to swallow truth. 

The Truth brand has always stuck out to me. I remember seeing their commericals as a kid and being scared shitless. In my little brain, they made big tobacco "uncool" and those ads still remain in my top ten. Today they take on an even bigger challenge, opioid addiction. The Truth brand has never held back so we didn't either. We introduced new textures, type, and social ready imagery. Expanding the iconic brand into another hard to swallow truth. 

Role – Designer

Client – Truth 
Design Director – Adam Skalecki 

Designer – Dylan Schnurman
3D Artist – Scott VanArsdale

TRUTH_BrandExploration-KS_V4-01-copy
TRUTH_BrandExploration-KS_V4-02-copy
TRUTH_BrandExploration-KS_V4-03-copy
OxyPills_asterisk-copy
TRUTH_BrandExploration-KS_V2ai-02
TRUTH_BrandExploration-KS_V2ai-08

WHAT'S BLUE AND NOT VERY HEAVY?

LIGHT BLUE.

© KARIN SCHWARZ 2020

 

© KARIN SCHWARZ 2020

 

© KARIN SCHWARZ 2020

 

© KARIN SCHWARZ 2020

 

KARINSCHWARZ.DESIGN@GMAIL.COM

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 ☻ 

KARINSCHWARZ.DESIGN@GMAIL.COM

INSTAGRAM

LINKEDIN

PINTEREST

 ☻

KARINSCHWARZ.DESIGN
@GMAIL.COM

INSTAGRAM

PINTEREST

LINKEDIN