CLASSIC
SINCE
FOREVER
Vans Classics shoes are a staple to the brand but were missing from the Gen-Z girlies' wishlists. So, we created a TikTok-forward campaign and worked with influencers from different style realms to lead the creative.
The 'Classic Since Forever' campaign centers around the act and event of 'getting ready.' Capturing moments when femmes get together to dress up, dress down, swap fits, and build each other up.
And thanks to our crazy-cool Aquarian trio and some innovative thinking, we sold more Classics than previous campaigns by millions.
Vans Classics shoes are a staple to the brand but were missing from the Gen-Z girlies' wishlists. So, we created a TikTok-forward campaign and worked with influencers from different style realms to lead the creative.
The 'Classic Since Forever' campaign centers around the act and event of 'getting ready.' Capturing moments when femmes get together to dress up, dress down, swap fits, and build each other up.
And thanks to our crazy-cool Aquarian trio and some innovative thinking, we sold more Classics than previous campaigns by millions.
Role – ACD
Client – VANS (in-house)
Creative Director – Bruno Luglio
CW – Kristin Wellmer
Sr. AD – Holiday Black
Producers – Eddie Granado, Max Rubins
Interactive Designer – Giselle Marquez
Brand Marketing – Marissa Smith, Taylor Olson
Director – ChristinaXing
DP – Tamara Santos
Production – Tuff
Photographer – Neil Favila
Stylists – Ann-Marie Hoang, Jordan Funkey
Editor – Max Moore
Color – Derek Hansen
Visit Sites:
HypeBae
In collaboration with @princessgollum, @linabugz, and @charitylikesbeards we shared the ‘Classics Since Forever’ vid series across digital and IRL. It all took place in the powder room, inspired by the strangers you meet in an intimate space and the community you build in front of the mirror in a matter of min. Here, femmes find themselves connecting over fits and experiences they may not feel comfortable having any where else.
In collaboration with @princessgollum, @linabugz, and @charitylikesbeards we shared the ‘Classics Since Forever’ vid series across digital and IRL. It all took place in the powder room, inspired by the strangers you meet in an intimate space and the community you build in front of the mirror in a matter of min. Here, femmes find themselves connecting over fits and experiences they may not feel comfortable having any where else.
I directed the photo series alongside our photographer, Neil Favila to capture assets that would be launched across .com, national storefronts, social, and email communications. We captured six of silhouettes from the Classics family.
I directed the photo series alongside our photographer, Neil Favila to capture assets that would be launched across .com, national storefronts, social, and email communications. We captured six of silhouettes from the Classics family.
I directed the photo series alongside our photographer, Neil Favila to capture assets that would be launched across .com, national storefronts, social, and email communications. We captured six of silhouettes from the Classics family.
And to share even more magic from our girlies, we created custom creative briefs for each influencer. The briefs were curated to their content and inspired by the campaign.
And to share even more magic from our girlies, we created custom creative briefs for each influencer. The briefs were curated to their content and inspired by the campaign.
And to share even more magic from our girlies, we created custom creative briefs for each influencer. The briefs were curated to their content and inspired by the campaign.
And to share even more magic from our girlies, we created custom creative briefs for each influencer. The briefs were curated to their content and inspired by the campaign.
And to share even more magic from our girlies, we created custom creative briefs for each influencer. The briefs were curated to their content and inspired by the campaign.
