Nike Cross Nationals is the Super Bowl of high school cross-country. For the 2024 event, I led creative direction across design, social, and digital execution for a campaign extension that brought the core message Finish on Empty to life.
From muddy spikes to post-race collapse, we told the real story of these athletes through raw visuals, immersive video, and a content strategy built to celebrate their unseen intensity. The work honored their dedication with the same creative focus given to professional athletes—positioning them as heroes of the moment and future icons of the sport.
Nike Cross Nationals is the Super Bowl of high school cross-country. For the 2024 event, I led creative direction across design, social, and digital execution for a campaign extension that brought the core message Finish on Empty to life.
From muddy spikes to post-race collapse, we told the real story of these athletes through raw visuals, immersive video, and a content strategy built to celebrate their unseen intensity. The work honored their dedication with the same creative focus given to professional athletes—positioning them as heroes of the moment and future icons of the sport.
Nike Cross Nationals is the Super Bowl of high school cross-country. For the 2024 event, I led creative direction across design, social, and digital execution for a campaign extension that brought the core message Finish on Empty to life.
From muddy spikes to post-race collapse, we told the real story of these athletes through raw visuals, immersive video, and a content strategy built to celebrate their unseen intensity. The work honored their dedication with the same creative focus given to professional athletes—positioning them as heroes of the moment and future icons of the sport.
Nike Cross Nationals is the Super Bowl of high school cross-country. For the 2024 event, I led creative direction across design, social, and digital execution for a campaign extension that brought the core message Finish on Empty to life.
From muddy spikes to post-race collapse, we told the real story of these athletes through raw visuals, immersive video, and a content strategy built to celebrate their unseen intensity. The work honored their dedication with the same creative focus given to professional athletes—positioning them as heroes of the moment and future icons of the sport.
Nike Cross Nationals is the Super Bowl of high school cross-country. For the 2024 event, I led creative direction across design, social, and digital execution for a campaign extension that brought the core message Finish on Empty to life.
From muddy spikes to post-race collapse, we told the real story of these athletes through raw visuals, immersive video, and a content strategy built to celebrate their unseen intensity. The work honored their dedication with the same creative focus given to professional athletes—positioning them as heroes of the moment and future icons of the sport.
Role – ACD
Client – Nike Running
Agency – Conscious Minds
Creative Director – Liz Khan
Account – Constance Kaita
Creative Strategy / CW – Yasmin Marrero
Photo – Frankie Carino
DP – Kevin Gunawan, Charlie McHarg
Edit – Andy Nagashima, Casey Sjogren
Role – ACD
Client – Nike Running
Agency – Conscious Minds
Creative Director – Liz Khan
Account – Constance Kaita
Creative Strategy / CW – Yasmin Marrero
Photo – Frankie Carino
DP – Kevin Gunawan, Charlie McHarg
Edit – Andy Nagashima, Casey Sjogren
Role – ACD
Client – Nike Running
Agency – Conscious Minds
Creative Director – Liz Khan
Account – Constance Kaita
Creative Strategy / CW – Yasmin Marrero
Photo – Frankie Carino
DP – Kevin Gunawan, Charlie McHarg
Edit – Andy Nagashima, Casey Sjogren
Role – ACD
Client – Nike Running
Agency – Conscious Minds
Creative Director – Liz Khan
Account – Constance Kaita
Creative Strategy / CW – Yasmin Marrero
Photo – Frankie Carino
DP – Kevin Gunawan, Charlie McHarg
Edit – Andy Nagashima, Casey Sjogren
Role – ACD
Client – Nike Running
Agency – Conscious Minds
Creative Director – Liz Khan
Account – Constance Kaita
Creative Strategy / CW – Yasmin Marrero
Photo – Frankie Carino
DP – Kevin Gunawan, Charlie McHarg
Edit – Andy Nagashima, Casey Sjogren
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