To celebrate the release of Greta Gerwig’s Barbie, Vans partnered with Mattel to explore what girlhood means now, through fashion, identity, and play. The collection paired four shoes (the Sk8-Hi Tapered Stackform, Style 93 DX, Authentic Stackform, and multicolor slides) with apparel and accessories.
The visual direction set the real against the surreal, drawing on the film’s world to feel both nostalgic and modern. Casting centered on people with a distinct personal style, so the work stayed rooted in individuality and self-expression. Photographed by Anna Koblish at Jamie Nelson’s home, it layered saturated color, surreal set design, and styling into a contemporary take on girlhood.
The campaign rolled out across PR, product seeding, influencer storytelling, digital, and in-store in the US and Canada.
To celebrate the release of Greta Gerwig’s Barbie, Vans partnered with Mattel to explore what girlhood means now, through fashion, identity, and play. The collection paired four shoes (the Sk8-Hi Tapered Stackform, Style 93 DX, Authentic Stackform, and multicolor slides) with apparel and accessories.
The visual direction set the real against the surreal, drawing on the film’s world to feel both nostalgic and modern. Casting centered on people with a distinct personal style, so the work stayed rooted in individuality and self-expression. Photographed by Anna Koblish at Jamie Nelson’s home, it layered saturated color, surreal set design, and styling into a contemporary take on girlhood.
The campaign rolled out across PR, product seeding, influencer storytelling, digital, and in-store in the US and Canada.
To celebrate the release of Greta Gerwig’s Barbie, Vans partnered with Mattel to explore what girlhood means now, through fashion, identity, and play. The collection paired four shoes (the Sk8-Hi Tapered Stackform, Style 93 DX, Authentic Stackform, and multicolor slides) with apparel and accessories.
The visual direction set the real against the surreal, drawing on the film’s world to feel both nostalgic and modern. Casting centered on people with a distinct personal style, so the work stayed rooted in individuality and self-expression. Photographed by Anna Koblish at Jamie Nelson’s home, it layered saturated color, surreal set design, and styling into a contemporary take on girlhood.
The campaign rolled out across PR, product seeding, influencer storytelling, digital, and in-store in the US and Canada.
To celebrate the release of Greta Gerwig’s Barbie, Vans partnered with Mattel to explore what girlhood means now, through fashion, identity, and play. The collection paired four shoes (the Sk8-Hi Tapered Stackform, Style 93 DX, Authentic Stackform, and multicolor slides) with apparel and accessories.
The visual direction set the real against the surreal, drawing on the film’s world to feel both nostalgic and modern. Casting centered on people with a distinct personal style, so the work stayed rooted in individuality and self-expression. Photographed by Anna Koblish at Jamie Nelson’s home, it layered saturated color, surreal set design, and styling into a contemporary take on girlhood.
The campaign rolled out across PR, product seeding, influencer storytelling, digital, and in-store in the US and Canada.
To celebrate the release of Greta Gerwig’s Barbie, Vans partnered with Mattel to explore what girlhood means now, through fashion, identity, and play. The collection paired four shoes (the Sk8-Hi Tapered Stackform, Style 93 DX, Authentic Stackform, and multicolor slides) with apparel and accessories.
The visual direction set the real against the surreal, drawing on the film’s world to feel both nostalgic and modern. Casting centered on people with a distinct personal style, so the work stayed rooted in individuality and self-expression. Photographed by Anna Koblish at Jamie Nelson’s home, it layered saturated color, surreal set design, and styling into a contemporary take on girlhood.
The campaign rolled out across PR, product seeding, influencer storytelling, digital, and in-store in the US and Canada.
Role – ACD
Client – VANS, Mattel
Creative Director – Bruno Luglio
AD – Holiday Black
CW – Kristin Wellmer
Producers – Max Rubins, Eddie Granado
Brand Marketing – Marissa Smith, Taylor Olson
PM – Jeffery Cabebe
Interactive Designer – Giselle Marquez
Production Partner – Florence ~ Kristen Beecy, Nicole Barnette
Photographer – Anna Koblish
Manager – Ben Johnson
Gaffer – Byron Nickleberry
Video – Parker Hao, Izzy Camina
Digi – Blake Mohr
Stylists – Savannah Avant, Hannah Stone
Hair – Alyx Liu
Makeup – Alexandra French, Kayli Rachelle
Photo Editor – Anna Koblish, Will Copeland
Role – ACD
Client – VANS, Mattel
Creative Director – Bruno Luglio
AD – Holiday Black
CW – Kristin Wellmer
Producers – Max Rubins, Eddie Granado
Brand Marketing – Marissa Smith, Taylor Olson
PM – Jeffery Cabebe
Interactive Designer – Giselle Marquez
Production Partner – Florence ~ Kristen Beecy, Nicole Barnette
Photographer – Anna Koblish
Manager – Ben Johnson
Gaffer – Byron Nickleberry
Video – Parker Hao, Izzy Camina
Digi – Blake Mohr
Stylists – Savannah Avant, Hannah Stone
Hair – Alyx Liu
Makeup – Alexandra French, Kayli Rachelle
Photo Editor – Anna Koblish, Will Copeland
Role – ACD
Client – VANS, Mattel
Creative Director – Bruno Luglio
AD – Holiday Black
CW – Kristin Wellmer
Producers – Max Rubins, Eddie Granado
Brand Marketing – Marissa Smith, Taylor Olson
PM – Jeffery Cabebe
Interactive Designer – Giselle Marquez
Production Partner – Florence ~ Kristen Beecy, Nicole Barnette
Photographer – Anna Koblish
Manager – Ben Johnson
Gaffer – Byron Nickleberry
Video – Parker Hao, Izzy Camina
Digi – Blake Mohr
Stylists – Savannah Avant, Hannah Stone
Hair – Alyx Liu
Makeup – Alexandra French, Kayli Rachelle
Photo Editor – Anna Koblish, Will Copeland
Role – ACD
Client – VANS, Mattel
Creative Director – Bruno Luglio
AD – Holiday Black
CW – Kristin Wellmer
Producers – Max Rubins, Eddie Granado
Brand Marketing – Marissa Smith, Taylor Olson
PM – Jeffery Cabebe
Interactive Designer – Giselle Marquez
Production Partner – Florence ~ Kristen Beecy, Nicole Barnette
Photographer – Anna Koblish
Manager – Ben Johnson
Gaffer – Byron Nickleberry
Video – Parker Hao, Izzy Camina
Digi – Blake Mohr
Stylists – Savannah Avant, Hannah Stone
Hair – Alyx Liu
Makeup – Alexandra French, Kayli Rachelle
Photo Editor – Anna Koblish, Will Copeland
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