GALS CLUB™ was a female-led creative studio and collaborative brand I co-founded and directed. The vision was to build something bigger than a brand — a fully formed universe that could live in people’s heads and hearts.

I led every aspect of the creative, from visual identity, brand system, and experiential concepts to campaign development, art direction, packaging, social content, and still and motion production. Inspired by the saturated nostalgia of Crayola and Playmobil, I crafted a hyper-tactile, emotionally charged aesthetic that blurred the lines between design, fashion, and pop art.

I also explored emerging tech and AI tools to push storytelling, expand visual language, and reimagine what independent studios could create without traditional limits. The result was instantly recognizable, referential, maximalist, and deeply rooted in feeling.

Though the studio has since closed, GALS CLUB™ remains one of my most defining projects. It was a visual world with cult status, celebrated by peers, shared widely, and proof that instinct, taste, and vision can build something unforgettable.

GALS CLUB™ was a female-led creative studio and collaborative brand I co-founded and directed. The vision was to build something bigger than a brand — a fully formed universe that could live in people’s heads and hearts.

I led every aspect of the creative, from visual identity, brand system, and experiential concepts to campaign development, art direction, packaging, social content, and still and motion production. Inspired by the saturated nostalgia of Crayola and Playmobil, I crafted a hyper-tactile, emotionally charged aesthetic that blurred the lines between design, fashion, and pop art.

I also explored emerging tech and AI tools to push storytelling, expand visual language, and reimagine what independent studios could create without traditional limits. The result was instantly recognizable, referential, maximalist, and deeply rooted in feeling.

Though the studio has since closed, GALS CLUB™ remains one of my most defining projects. It was a visual world with cult status, celebrated by peers, shared widely, and proof that instinct, taste, and vision can build something unforgettable.

GALS CLUB™ was a female-led creative studio and collaborative brand I co-founded and directed. The vision was to build something bigger than a brand — a fully formed universe that could live in people’s heads and hearts.

I led every aspect of the creative, from visual identity, brand system, and experiential concepts to campaign development, art direction, packaging, social content, and still and motion production. Inspired by the saturated nostalgia of Crayola and Playmobil, I crafted a hyper-tactile, emotionally charged aesthetic that blurred the lines between design, fashion, and pop art.

I also explored emerging tech and AI tools to push storytelling, expand visual language, and reimagine what independent studios could create without traditional limits. The result was instantly recognizable, referential, maximalist, and deeply rooted in feeling.

Though the studio has since closed, GALS CLUB™ remains one of my most defining projects. It was a visual world with cult status, celebrated by peers, shared widely, and proof that instinct, taste, and vision can build something unforgettable.

GALS CLUB™ was a female-led creative studio and collaborative brand I co-founded and directed. The vision was to build something bigger than a brand — a fully formed universe that could live in people’s heads and hearts.

I led every aspect of the creative, from visual identity, brand system, and experiential concepts to campaign development, art direction, packaging, social content, and still and motion production. Inspired by the saturated nostalgia of Crayola and Playmobil, I crafted a hyper-tactile, emotionally charged aesthetic that blurred the lines between design, fashion, and pop art.

I also explored emerging tech and AI tools to push storytelling, expand visual language, and reimagine what independent studios could create without traditional limits. The result was instantly recognizable, referential, maximalist, and deeply rooted in feeling.

Though the studio has since closed, GALS CLUB™ remains one of my most defining projects. It was a visual world with cult status, celebrated by peers, shared widely, and proof that instinct, taste, and vision can build something unforgettable.

GALS CLUB™ was a female-led creative studio and collaborative brand I co-founded and directed. The vision was to build something bigger than a brand — a fully formed universe that could live in people’s heads and hearts.

I led every aspect of the creative, from visual identity, brand system, and experiential concepts to campaign development, art direction, packaging, social content, and still and motion production. Inspired by the saturated nostalgia of Crayola and Playmobil, I crafted a hyper-tactile, emotionally charged aesthetic that blurred the lines between design, fashion, and pop art.

I also explored emerging tech and AI tools to push storytelling, expand visual language, and reimagine what independent studios could create without traditional limits. The result was instantly recognizable, referential, maximalist, and deeply rooted in feeling.

Though the studio has since closed, GALS CLUB™ remains one of my most defining projects. It was a visual world with cult status, celebrated by peers, shared widely, and proof that instinct, taste, and vision can build something unforgettable.

Role – Co-Founder, Design Director, Creative Director, AI-Led Visual Development

3D, Unreal Engine, Music – Josh Lundquist

Role – Co-Founder, Design Director, Creative Director, AI-Led Visual Development
3D, Unreal Engine, Music – Josh Lundquist

Role – Co-Founder, Design Director, Creative Director, AI-Led Visual Development
3D, Unreal Engine, Music – Josh Lundquist

Role – Co-Founder, Design Director, Creative Director, AI-Led Visual Development
3D, Unreal Engine, Music – Josh Lundquist

Role – Co-Founder, Design Director, Creative Director, AI-Led Visual Development
3D, Unreal Engine, Music – Josh Lundquist