BEHR wanted to go from a paint company to a 'painting' company. Gone were the days of only showing perfectly finished rooms, like every other paint brand. Leaning into the messy, gloppy, work-in-progress adventure of painting. So that led us to, my favorite place to explore...off the screen. We pushed the brand into a new direction: real paint, stencils, hand-drawn lettering, etc. BOOM. Today(!) let's paint. 

BEHR wanted to go from a paint company to a 'painting' company. Gone were the days of only showing perfectly finished rooms, like every other paint brand. Leaning into the messy, gloppy, work-in-progress adventure of painting. So that led us to, my favorite place to explore...off the screen. We pushed the brand into a new direction: real paint, stencils, hand-drawn lettering, etc. BOOM. Today(!) let's paint.