TBWA/Chiat/Day/LA approached me with an interesting challenge, help BEHR go from a paint company to a 'painting' company. 

Gone were the days of only showing perfectly finished rooms, like every other paint brand. Leaning into the messy, gloppy, work-in-progress adventure of painting. 

So that led us to, my favorite place to explore...off the screen. We pushed the brand idenity into a new direction: real paint, stencils, handdrawn lettering, etc. I actually used my art supplies that I spent so much money and even my scanner. Then blew them away with a fully animated manifesto and social application. BOOM. Today let's paint. 

TBWA/Chiat/Day/LA approached me with an interesting challenge, help BEHR go from a paint company to a 'painting' company. 

Gone were the days of only showing perfectly finished rooms, like every other paint brand. Leaning into the messy, gloppy, work-in-progress adventure of painting. 

So that led us to, my favorite place to explore...off the screen. We pushed the brand idenity into a new direction: real paint, stencils, handdrawn lettering, etc. I actually used my art supplies that I spent so much money and even my scanner. Then blew them away with a fully animated manifesto and social application. BOOM. Today let's paint. 

TBWA/Chiat/Day/LA approached me with an interesting challenge, help BEHR go from a paint company to a 'painting' company. 

Gone were the days of only showing perfectly finished rooms, like every other paint brand. Leaning into the messy, gloppy, work-in-progress adventure of painting. 

So that led us to, my favorite place to explore...off the screen. We pushed the brand idenity into a new direction: real paint, stencils, handdrawn lettering, etc. I actually used my art supplies that I spent so much money and even my scanner. Then blew them away with a fully animated manifesto and social application. BOOM. Today let's paint. 

TBWA/Chiat/Day/LA approached me with an interesting challenge, help BEHR go from a paint company to a 'painting' company. 

Gone were the days of only showing perfectly finished rooms, like every other paint brand. Leaning into the messy, gloppy, work-in-progress adventure of painting. 

So that led us to, my favorite place to explore...off the screen. We pushed the brand idenity into a new direction: real paint, stencils, handdrawn lettering, etc. I actually used my art supplies that I spent so much money and even my scanner. Then blew them away with a fully animated manifesto and social application. BOOM. Today let's paint.