BEHR Paint set out to shift its identity from a utilitarian product brand to something more expressive and culturally relevant. I led the creative refresh, reimagining the brand through a tactile, emotionally driven lens rooted in process and craft.

With no design team, I developed the entire system by hand. Every visual element was designed, illustrated, and painted by me—from custom typography and stenciling to physical textures and brushwork. The work celebrated painting as an act of creative expression, not just a finished result.

The refresh prioritized a social-forward strategy to engage younger audiences and meet the creative standards of an evolving market. We leaned into storytelling, experimentation, and a playful visual tone that felt immediate and alive across platforms.

The work extended across campaign assets, digital content, motion, and a full social ecosystem. A legacy brand was made personal, human, and future-facing.

BEHR Paint set out to shift its identity from a utilitarian product brand to something more expressive and culturally relevant. I led the creative refresh, reimagining the brand through a tactile, emotionally driven lens rooted in process and craft.

With no design team, I developed the entire system by hand. Every visual element was designed, illustrated, and painted by me—from custom typography and stenciling to physical textures and brushwork. The work celebrated painting as an act of creative expression, not just a finished result.

The refresh prioritized a social-forward strategy to engage younger audiences and meet the creative standards of an evolving market. We leaned into storytelling, experimentation, and a playful visual tone that felt immediate and alive across platforms.

The work extended across campaign assets, digital content, motion, and a full social ecosystem. A legacy brand was made personal, human, and future-facing.

BEHR Paint set out to shift its identity from a utilitarian product brand to something more expressive and culturally relevant. I led the creative refresh, reimagining the brand through a tactile, emotionally driven lens rooted in process and craft.

With no design team, I developed the entire system by hand. Every visual element was designed, illustrated, and painted by me—from custom typography and stenciling to physical textures and brushwork. The work celebrated painting as an act of creative expression, not just a finished result.

The refresh prioritized a social-forward strategy to engage younger audiences and meet the creative standards of an evolving market. We leaned into storytelling, experimentation, and a playful visual tone that felt immediate and alive across platforms.

The work extended across campaign assets, digital content, motion, and a full social ecosystem. A legacy brand was made personal, human, and future-facing.

BEHR Paint set out to shift its identity from a utilitarian product brand to something more expressive and culturally relevant. I led the creative refresh, reimagining the brand through a tactile, emotionally driven lens rooted in process and craft.

With no design team, I developed the entire system by hand. Every visual element was designed, illustrated, and painted by me—from custom typography and stenciling to physical textures and brushwork. The work celebrated painting as an act of creative expression, not just a finished result.

The refresh prioritized a social-forward strategy to engage younger audiences and meet the creative standards of an evolving market. We leaned into storytelling, experimentation, and a playful visual tone that felt immediate and alive across platforms.

The work extended across campaign assets, digital content, motion, and a full social ecosystem. A legacy brand was made personal, human, and future-facing.

BEHR Paint set out to shift its identity from a utilitarian product brand to something more expressive and culturally relevant. I led the creative refresh, reimagining the brand through a tactile, emotionally driven lens rooted in process and craft.

With no design team, I developed the entire system by hand. Every visual element was designed, illustrated, and painted by me—from custom typography and stenciling to physical textures and brushwork. The work celebrated painting as an act of creative expression, not just a finished result.

The refresh prioritized a social-forward strategy to engage younger audiences and meet the creative standards of an evolving market. We leaned into storytelling, experimentation, and a playful visual tone that felt immediate and alive across platforms.

The work extended across campaign assets, digital content, motion, and a full social ecosystem. A legacy brand was made personal, human, and future-facing.

Role – AD, Design Lead, Illustrator

Agency – TBWA / Chiat / LA
Chief Design Officer – Bruno Regalo
CD – Bert Marissen

Role – AD, Design Lead, Illustrator

Agency – TBWA / Chiat / LA
Chief Design Officer – Bruno Regalo
CD – Bert Marissen

Role – AD, Design Lead, Illustrator

Agency – TBWA / Chiat / LA
Chief Design Officer – Bruno Regalo
CD – Bert Marissen

Role – AD, Design Lead, Illustrator

Agency – TBWA / Chiat / LA
Chief Design Officer – Bruno Regalo
CD – Bert Marissen

Role – AD, Design Lead, Illustrator

Agency – TBWA / Chiat / LA
Chief Design Officer – Bruno Regalo
CD – Bert Marissen